Marketing Portals: 5 Benefits You Should Know About
More businesses—of all sizes and in various industries—utilize marketing portals to streamline brand messaging across multiple departments. A marketing portal can help your enterprise save time, labor, and money. The printing pros at Pel Hughes offer Storefront—an advanced yet easy-to-use portal that can make ordering print materials, managing brand messaging, and tracking costs easy and efficient. If you haven’t delved into the interdepartmental benefits of marketing portals yet, consider the following advantages.
Top 5 Interdepartmental Benefits of Marketing Portals
A marketing portal helps more than just marketing and advertising departments. These portals can improve the work environment and efficiency of numerous departments including accounting, sales, and human resources.
#1 Make Accounting and Billing Easier
With our Storefront marketing portal, a company can create a number of user profiles with different permissions. For example, users can have limits set on how much collateral is ordered. Accounting departments can use marketing portals to track expenses related to ordering and printing, too. This helps ensure that companies can stay within their budgets while also giving accounting professionals reliable data for making budgetary recommendations in the future.
#2 Make Collateral Accessible to Traveling Sales Professionals
Remote and traveling salespersons often need quick and easy access to approved corporate materials like catalogs and pamphlets. Having access to a marketing portal from anywhere can make preparing for seminars, presentations, sales calls, and tradeshows that much easier.
#3 Streamline Administrative Tasks
Administrative personnel benefit from using a marketing portal, too. For instance, an administrative assistant can easily place orders for new business cards or in-office signage with a few mouse clicks. Or, companies can choose to allow employees to order these items for themselves rather than going through their administrative department.
#4 Store HR Materials in Marketing Portals
A marketing portal can house more than just corporate-approved direct mail, posters, and sales tools. It can also store new employee welcome packages, personnel handbooks and codes of conduct, explanations of benefits, invites for company events, and much more. HR professionals love the efficiency of marketing portals for accessing their important documents.
#5 Lighten a Graphic Designer’s Workload
Graphic designers are often overworked—particularly when it comes to producing custom corporate materials like business cards or location-specific marketing pieces for franchises and branches. One way to lighten this workload, however, is to use marketing portals. With a portal, a graphic designer can produce one piece of collateral that can later be customized by another employee. Take business cards, for example, a designer can produce one corporate-approved card that can be later customized with an employee’s name, phone number, and e-mail address.
Our mission at Pel Hughes is to pair world-class customer service with advanced technology so that our clients can run their businesses as productively as possible. In addition to offering our marketing portal, Storefront, we provide graphic design, in-house kitting and fulfillment, campaign automation, and database services. If you’re interested in learning more about marketing portals, give our friendly experts a call at (504) 486-8646.
