#1 Pharmaceuticals
– Medication labeling & packaging
– Guidance for medication for medical staff and for patients
-Legally mandated notices for proper treatment and side effects
 
#2 Healthcare
– Support documents for hospitals
– Key information for dental practices
– CDC guidance for COVID-19 treatment
– Inter-practice communication
– Patient discharge paperwork for post-care
 
#3 Communications
– Local newspapers & magazines
– Community bulletins on COVID-19
 
#4 Public Health
– Health & Safety information from government
– Mass public information campaign about COVID-19
– Key Information distributed to sanitation workers
 
#5 Food Industry
– Food & nutrition packaging components
– Grocery store signage for sales & ads
– Restaurant signage & menu cards
– Directional signage
 
#6 Legal
– Court documents & proceedings
– Important signage
– Time-sensitive Information
 
#7 Governmental Support
– Election ballots & mailings
– Time & classified-sensitive materials
– Information to Medicaid & Medicare recipients
– SNAP benefit information distribution
– Important ID renewal & expiration notices
– 2020 Census forms & supporting documents
 
#8 Financial Institutions
– Onboarding documents for online banking
– Mailed statements for current customers
– Support documentation for financial professionals to continue work

In today’s digital-driven marketing world, printed materials often sound like a superfluous burden on both companies and consumers. However, despite the increasing popularity of online marketing techniques, the brochure plays an important role in a company’s successful marketing structure. 

Brochures are one of the pillars of traditional printed marketing, and a well-designed brochure is one of the most cost-effective mediums to establish your brand, network your firm, and be show off some creativity that is often lost in digital marketing. Below are five reasons why brochures are an essential part of any effective marketing strategy. 

 

 

  • High Value 

 

At the outset, it’s important to recognize that a printed brochure offers the most bang for your buck when it comes to tangible marketing materials. Brochure printing is one of the oldest and established forms of marketing, and a large part of this is due to the simplicity of both construction and production. With the advent of digital printing, companies can quickly develop a simple brochure and have them printed with minimal cost and a quick turnaround time. 

For larger organizations that need to print them in mass, say for a large tradeshow or conference, brochure printing prices decrease if you buy in bulk. Moreover, because brochures have stood the test of time, changes are rarely required once they are printed. This means that you can print numerous copies to save money, and they will hold value for potential customers, loyal clients or business contacts down the road. 

 

 

  • Establish Authority 

 

We all know that digital marketing is on the rise and most organizations can easily and quickly produce ads online. The downside to these digital marketing forms is just that: new enterprises often start with digital and stay there. Companies that use printed sales literature such as a brochure sends the message to consumers that you operate an established business. It shows you are willing to invest in your companies marketing beyond digital, and you are willing to do the same with your clients.   

An important aspect of establishing your authority through brochures to keep in mind is that you shouldn’t skimp on design or printing. Because brochures have the ability to do so much to display your authority in a particular market, it’s crucial to show that you take every part of your enterprise seriously, including brochure printing. 

 

 

  • Brand Identity & Personalization 

 

Similar to establishing authority, printed brochures provide an opportunity to establish your brand identity and personalize your business. While many people view brochures as a lethargic or too-simplistic communication method, it’s likely the case that they are looking at lethargic or boring brochures. A creative and descriptive brochure allows you to showcase your brand to a large audience, and engrain your identity to consumers that are flooded with unimaginative brochures. 

Additionally, printed brochures provide a one-on-one communication with your client that just isn’t possible with digital marketing mediums. Make your brochure eye-catching and thought-provoking, while at the same time approachable. The written material adds a personal touch that we all miss from online marketing, whether we want to admit it or not.  

 

 

  • Networking 

 

Printed brochures are arguably one of the best ways to not only establish your authority, showcase your identity and connect with your audience, they’re also extremely important as a networking tool. Unlike documents, posters or banners, brochures can be printed in bulk and handed out at tradeshows, conferences or even your competitors’ establishments. 

Think of a printed brochure almost like a business card on steroids. A brochure provides information on your business and contact information for potential clients, but it also allows you to provide details on your services and show creativity in the process. They’re larger and stronger, but can still be thrown in a briefcase or backpack for networking events. 

 

 

  • Versatile & Tangible

 

Going back to a comparison with digital mediums, there is only one way to see an online ad – go online. Conversely, printed brochures are very versatile and can be distributed through multiple channels, including direct mail, newspapers, malls, exhibitions, etc. Even if your shop is entirely online, the versatility of a brochure lends itself to effective marketing. Throw one inside your next packaged order or send one to your direct mailing list. 

As we touched on above, brochures also offer the personal touch and convenience of tangibility. According to recent research, 98% of marketers believe that personalization helps advance customer relationships, and 76% of consumers say they trust tangible marketing over digital channels when making a purchase. Additionally, a tangible brochure means that consumers can reference your material at a later time, and the small size and portability mean they can be distributed anywhere. 

Although many companies have jumped on the digital marketing bandwagon and dropped traditional brochure printing altogether, these companies are missing significant opportunities. Leverage the value and versatility of brochure printing to establish authority in your market, develop your brand recognition, and connect with your audience.

You’re an organization that needs brochures and postcards, or you’re a firm that needs logos and marketing materials. When it comes to having prototypes created and the final product produced, printing is printing, right? Well, not exactly. Knowing the difference between offset and digital printing can save you time, money, and for the environmentally conscious, even reduce your carbon footprint.

Although there are myriad differences in printing techniques and options that professional printing companies should be aware of, companies that use printing (which is virtually all of them) should also be aware of their options in this area. This article discusses the major differences offset and digital printing, as well as advantages of each to help you make the right choice. 

 

Core Technology Used

The core difference between offset and digital printing lays in the technology used in each respective method: plates and drums. 

The core technology used in offset printing is called a “plate”. A plate is an etched metal surface, and one plate for each color being used needs to be created. Once the specific plate is created, it’s then used to transfer a specific image onto a rubber sheet. This rubber sheet is then rolled onto paper, vinyl or some similar surface. The term “offset” is used because the ink is not transferred to the surface directly. 

Once the initial plate is constructed and set up, the press must be run for a few minutes until the plates are properly inked and the press is running correctly. However, once this warmup is complete and the press running correctly, this method can be very efficient and provides accurate color reproduction with crisp, clean end-products.

In contrast, digital printing utilizes the more modern electrostatic roller – called a “drum”. Similar to offset printing, one drum is used per color printed, and the drum is used to apply toner (or liquid ink for larger digital printers) onto the paper using an electrostatic charge. The toner is then applied to a sheet and fused onto the paper to produce the end-product. This process allows for easy printing of small jobs, and unlike offset presses, require minimal setup. 

 

Time, Money and Size 

Aside from the core technology behind offset and digital printing, the main differences between the two methods center around the type of print job required. Because of the long setup time that comes with etching and changing plates, offset printing can take longer and cost more. However, for those needing large quantities or larger size prints, offset printing offers superior color representation and sharper prints. 

For example, printing Pantone colors on an offset printer is more precise because they actually use Pantone ink (as opposed to toner). And once the plate is developed for this color scheme, the press can run large quantities without sacrificing quality. Moreover, as offset presses typically run 29” and 40” sheets, larger organizations that can afford print jobs requiring color consistency on large materials, such as banners, will find offset printing worth the extra cost. 

On the other hand, although digital printing may not offer the precise color quality (and the difference in quality can often be undiscernible to the untrained eye), the significantly shorter setup time means a faster turnaround time, at a lower cost. This is especially helpful for those requiring several different printing jobs. Digital printers can also be quickly modified and tailored to fit specific requirements. This just isn’t possible with offset printing which would require multiple plates and time to properly set the ink plates. 

In the end, the difference between offset and digital printing comes down to the size of print job you require, the need for color precision, the desired turnaround time, and budget. At the core of these choices is the technology used in each method. If you need a set of 500 posters using Pantone color that will be the face of your organization at a large trade show, and its in your budget, offset plates are the way to go. However, if you need 100 brochures that still produce high-quality color with a short turnaround time, look to digital.

It’s 2020. We all know that technology and social media has advanced beyond what we ever expected at the turn of the century. We’re also aware that most people’s business networks are established and maintained through LinkedIn, or similar social media outlets. So, then, with these digital mediums an obvious networking question arises: are business cards still relevant?

The quick answer is yes. The somewhat longer answer is that when designed appropriately and used properly, business cards can be an effective tool to set you or your brand apart from others that refuse to use them. This article discusses why business cards are still relevant and you can transform how they are used to obtain the maximum benefits.     

 

Professionalism 

A recent article in Forbes asked business experts to share their thoughts on the use of business cards. Unsurprisingly, most of them noted the how the advent of LinkedIn, smartphones and even basic email transformed how we collect and share networking information. Of course, it’s easier to find someone online and add them to your “connections” list rather than carry around their business card. 

However, many of these business leaders also noted the professional benefits of the old-school business card. 

“Business cards can still make a powerful impression on prospective clients. I don’t believe email is too informal, but business cards are far more professional to bring to a face-to-face meeting. An email can be lost in a sea of spam and contact folders; a business card will remain in a client’s wallet for years,” says Kristopher Jones, founder of top 5 SEO company, LSEO.com.

A sharp and sleek business card shows that you’re a professional in your industry and you recognize the importance of establishing meaningful connections. Sure, you can add them on LinkedIn later. But why not keep a few micro thin, credit card size cards with you to events? Show you’re a professional. 

 

Personalization 

As we’ve noted, it’s extraordinarily simple to take out your phone and connect with someone through social media. Seemingly everyone has a LinkedIn account, for example, and we can view their contact information, their business background and even where they went to school at the touch of a button. But what’s wrong with this picture?

It’s just that: (virtually) everyone has the same account. A business card adds a personal touch to you or your brand, and offers a tangible reminder of you that many others miss out on. And in today’s digital environment, this tangibility can be extremely powerful.  

Jeff Tan, Dentsu Aegis Network says, “Perhaps I’m an old-school, new-generation millennial, but I still love exchanging business cards. Are they absolutely necessary? No (hello, LinkedIn). Do they still provide value? Yes. Like a physical paperback compared to an e-reader, there is something still meaningful and personal in giving and receiving cards when meeting people.”

 

Establish Your Brand 

If we haven’t convinced you of the relevancy of business cards through their professional benefits or the personal aesthetic they bring, and you’re still on the LinkedIn wagon, OK. Maybe you’re right. Business cards may not be used to share contact information or build a network – we have social media and smart phones for that. However, try looking at business cards as having a different purpose altogether. 

Business cards are really an extension of you and your brand. They provide a way to distinguish you from your competitors, and offer an invaluable method of making a first impression on potential customers or employers. 

The visual and tactical representations combined with physical engagement creates a connection that just isn’t possible through the online world. Moreover, business cards provide an opportunity for you to be creative and establish your brand. Aside from a different image or banner photo, every LinkedIn profile looks the same. Leverage the opportunity to get creative, but remember that the best business cards are easy to read and provide useful information. 

Like virtually every other aspect of our lives, printing has not only gone digital, it’s thriving there. With more manufacturers and full-scale production of digital tabletop printers than ever, it’s no wonder that older technology such as flexographic presses that use polymer plates are becoming outdated. And there is a reason why digital printing continues to be the most popular printing method for a myriad of projects.

From a general standpoint, digital presses function very similar to a desktop printer. Digital presses use dots of ink to recreate an image from a digital file. However, as this technology is perfected, digital printing produces high-quality projects at a lower cost. This article discusses four of the largest advantages to digital printing.   

 

 

  • Low Cost with High Value

 

Believe it or not, there was a time in our recent history when offset printing ruled the world, and only large companies could afford it. Offset printing requires customized plates to be made, and of course, the cost of these plates (along with associated setup fees) were passed along to the consumer. With the arrival of digital printing, those days are fading. 

Digital printing doesn’t require the same outdated hardware and setup fees are becoming a thing of the past. This allows printers to print as few materials as needed without sacrificing a large initial fee, and reap the benefits of avoiding obsolete inventory, faster turnaround times, and eliminating several steps between concepts and prototypes. 

 

 

  • Quick Turnaround

 

Although offset printing is still around and continues to offer the highest quality, advances in the world of digital printing continue to gain ground in this area. And truth be told, it takes a trained eye to notice any differences between a product from an offset printer and that of a digital printer. With this minimal disparity, the speed at which you can print using digital over offset makes the former a much better option for a quick turnaround. 

Also, as digital printers don’t require plates (or the added time and cost of having those plates produced and changed), a print job with digital printers goes much quicker. They allow for quick, short print runs that aren’t possible with offset printers. 

 

 

  • Added Versatility & More Options 

 

One of the greatest benefits of digital printing is that it allows creators to be very versatile with their projects. Digital printers have large media ranges and can support printing on over 3,000 certified substrates, including metallics, darks and synthetics. 

Digital printers also offer advanced printing techniques, such as foil stamps, die cuts, and UV and aqueous finishes. Additionally, materials such as thin paper, fabric or even ceramics can be used as a printing backdrop. This notion was nonexistent with offset printing. 

With so many options, digital printers allow designers to be versatile in their designs and adapt to consumer desires without sacrificing quality or time. 

 

 

  • Go Digital, Go Green 

 

While digital printing offers designers more options, quick turnaround times and lower costs, it also eliminates the pre-press time and materials that come with offset printing. There are no screens, emulsion or extra solvents used in the printing process. Moreover, as digital printing only ejects ink to the parts to be printed, it reduces ink waste as well as the cleaning process once the job is complete. 

For many printing jobs, offset printing is still a beneficial option for those that can afford it. However, as technology in digital printing advances, consumers to continue to expect the quality of digital printing to increase and the price to decrease. For those that seek a printing option that is quick, offer a high value, provide more design options and are environmentally conscious, digital printing is the way to go.

 

Contact Pel Hughes if you’d like to discuss your printing needs.

A business card is important in virtually any industry. A simple business card is your brand. It shows potential clients not only what you do, but also gives them a glimpse into the type of person you are, and what they can expect from your work. 

The importance of a distinctive and creative business card is even more vital for graphic designers, however. Indeed, the very card that you are showing is in essence a small sample of your actual work product. As opposed to, say, a lawyer or businessperson, whose cards are essentially all the same, a graphic designer’s card must stand out from a crowd. 

Now that we’ve established the importance of a unique card for graphic designers, let’s take a look at some of the most effective design ideas to ensure your card stands out from the pack. 

 

  • Images 

 

When people think of a business card they think of text. Typically, a card states your name, title, address, the company you work for, and some contact information (email, cell phone, etc.). If you want your card to be distinctive among a dozen others, give your audience exactly what they don’t expect. 

Especially in the graphic design world, which is mostly digital, all you really need is a website for your clients to check out your work. Spice up your card by incorporating an awesome image or collage of images that showcase your talent. Move away from text-heavy cards and make your card more of a work of art rather than a technical piece. 

 

  • Textures 

 

Have you ever gone to a networking event or reunion and walked away with a stack of business cards? Usually there are two problems: 1. they’re all the same size and generally use the same material, or 2. someone tried to get too fancy and made their card into a Swiss army knife or unicorn that jabs you in the chest after you slip it into your sports coat. 

Solution? Textures. By using different textures, such as foil stamping or a 3D texture, people can immediately spot your card from others and grab yours first. Even textured letterpresses can be quite effective.

 

  • White Space 

 

Another mistake designers make with their cards is trying too hard to be too creative. They’ll lambast their card with intricate fonts or stuff it with graphics so that any information is virtually impossible to read or understand.

Go with a different approach and use simplicity to your advantage. Cards that use white space (and no, it doesn’t literally have to be white) are eloquent and give a sense of simplicity that viewers will appreciate. 

 

  • Transparency 

 

In an industry that tries so hard to be prominent, transparent business cards allow you to be simple yet keep that modern touch. In addition to just being cool to look at (or look through), the transparent look deviates from the traditional paper card that everyone is all too accustomed to. 

To take this idea one step further, you make use plastics to make your card waterproof. While your competitors cards are ruined once a client accidentally spills water or their card, or drops it in the rain, yours will still be looking shiny and new. Moreover, plastic provides a nice medium weight in between flimsy paper and heavy metal. 

 

  • Smart Card

 

Our last recommendation for a distinctive business card is one that gained traction in 2019, and is sure to flourish in 2020: make it smart. Including your name, address, phone number, etc. is so 2000. It forces people to either keep your card forever, or go through the painstaking effort of writing your contact information down and praying they never lose it. Don’t make your client work! 

By putting a QR code on your card your client can easily scan the card, and all of your information will automatically populate in their phone. Today, most business card makers allow for this option. Take advantage and make it easier for people that want your information, but don’t want to have to carry around a business card for the next few years. 

Step into the next decade with a modern card that not only shows your technologically-savvy, but also willing to take the leg work out of tasks for your client. Get smart. 

“Is print dead?” seems to be one of those almost existential questions that has been asked over the past couple decades, with people expecting the answer to—at least at some point—be “yes”. We’re all aware of the digital age we live in and the importance of social media in our everyday lives. And naturally, as this age progresses and technology outpaces our realization of what’s actually happening, it should be expected that everything is will digital and print will die. 

But look around. Take a minute to think about where we are, what surrounds us, and what influences our lives. Print isn’t dead. It’s all around us, and has a very large impact on the decisions we make and our day-to-day interactions. 

Like most successful tools, print has managed to evolve and we are learning how to use it in tandem with digital communication mediums. Those who believe print is dead are really doing a disservice to themselves and their business. 

 

Growth and Progress 

The power of print in marketing and brand recognition has been undebatable for literally hundreds of years. However, in today’s digital landscape more and more consumers are getting their information online. According to a recent Pew Research Center study, 93% of Americans say they get at least some of their news online. This is forcing print to grow and progress in a way it has never had to in the past. 

Today’s print industry is going beyond the traditional standards and using many aspects of the digital world in their material. Incorporating custom branded apparel, or functional and highly influential promotional products are just a couple of the ways print is keeping its stronghold as an effective marketing tool. 

And while successful print campaigns are evolving and tailoring their messages, businesses are also capitalizing on the popularity and trust that kept print popular for so long. 

 

“The New ‘New Media’”

In a recent publication by the Columbia Journalism Review, the resurgence of print is hailed as “The New ‘New Media’”. Part of this claim is founded upon the notion that print has always held a key spot among the premier marketing tools, but even more so it’s based on the notion that print was only recently on the decline. It’s the resurgence that made it come back with even more force. 

As the digital age entered our lives, it was the new “cool” thing. However, consumers quickly realized that just because it may be easy to access, doesn’t mean it’s the best way to consume information or make informed decisions. In fact, in today’s culture, 90% of adults still read print magazines, and some of the most popular internet-based companies are actually making a shift to print media. 

For example, companies such as Bumble, Dollar Shave Club, Casper and even Airbnb have gotten on board with this new “new” media. These companies now publish Bumble Mag, Mel, Wolly Magazine and Airbnb Magazine, respectively. According to Samir Husni, director of the Magazine Innovation Center at the University of Mississippi’s School of Journalism, “It’s sort of like print is becoming the validation of your brand.”

And this popularity is increasing when you consider many of the pitfalls of online and digital media that consumers face, such as privacy concerns. “It’s now cool to bring (print) back around . . .  When you think about data and privacy, and things happening online, think how simple and straightforward it is,” said Monique Lemus O’Brien, group director at The Media Kitchen. 

So, although the question “Is print dead?” continues to be posed in social media posts and news articles, it’s safe to say the answer is “no”. In fact, the nature of digital platforms and the trust that print media has built with consumers over time is making it even more significant than ever.

There is no sense going to great lengths to create an elaborate direct mail campaign when you do not have the right envelopes.  The envelopes you select should present your message in an artful manner. Fail to select the best envelopes and you won’t get the most out of the time, money and effort you invest in direct mailings.

Why Envelopes Matter

Think back to the last book you bought.  If you are honest about the purchase, you will likely admit the book’s cover played a part in convincing you to buy it.  The same is true of direct mailers. If the envelope is ugly or plain, people will ignore the mailing or quickly open it, decide it is junk mail, tear it in half and toss it in the trash.  The optimal envelope for your direct mailing campaign will ultimately be determined by your unique offerings along with the target market.

Envelope Styles

Consider the style of envelope from the viewpoint of a target customer.  The pocket or wallet style will prove optimal for those involved in B2B (business to business) marketing.  If you opt for the pocket style, the envelope will be comparably short. Opt for a banker envelope that is opened through a flap shaped liked a V along the side and recipients will feel as though they are opening a birthday card.  

Wallet envelopes are also available.  This style of envelope is accessed through a square flap.  Take some time to debate the merits of each envelope style before making a commitment.  

Envelope Size

Studies show the typical household resident is inclined to open envelopes that are large as opposed to small.  Recipients are also inclined to open envelopes rife with color as opposed to those with a plain hue.

It is important that your direct mailing stick out from the rest of the mail.  However, if you are intent on keeping the tone 100 percent professional, it doesn’t make sense to send a massive envelope laden with bright colors.   

Even the Envelope Seal Matters

Opening a direct mailing envelope should be easy, quick and satisfying.  If you decide to transmit several documents or end up going with a single item of considerable thickness, a peel-and-seal might prove optimal as it supports additional weight.  If cost is a concern, opt for gummed flaps.

You can also use self-seal flaps with dual latex layers that create quite the powerful seal.  There is no need to apply any moisture or remove strips. Self-seal flaps are perfect for direct mailings in which thousands of letters are sent.  If you are intent on sticking out, consider enlisting the help of a stationary expert who can fully customize your envelopes exactly as you desire.

Direct mail can be cheap and impersonal, or it can be cheap and personal. Generic campaigns put you in front of your customers, but do you capture their attention? With variable data printing, small businesses and marketers in niches can vary their marketing campaigns to target the specific needs of a diverse audience without having to create multiple pieces that may only be useful for one campaign.

What is variable data printing?

Variable data printing is a printing method that allows for some parameters to be changed, such as text and images, within an entire output as many times as desired. This is most often used in direct mail to change names and addresses. The software uses a spreadsheet created by the user or the mail house to determine what input goes where on the material. While it certainly makes creating large scale direct mail campaigns much easier and cost-effective to print, it can be used to further customize direct mail to a customer’s preferences and buying history, personalizing direct mail so that it appears that the it was made just for that customer.

How can variable printing help your direct mail marketing campaigns?

1. One print run. One direct mail campaign can be changed to target specific demographic groups with just a few tweaks. One campaign, one print run, one template. This makes small print runs affordable, and all print runs with a faster turnaround time.

2. Make it personal. If there’s one thing anyone is going to read on your direct mail (besides the word “free”) is their own name. This much variable printing can do, but to further capture a customer’s interest, a mailing, flyer, or catalog can be printed with targeted advertisement so that this customer is receiving what appears to be custom-made letter.

A campaign can target demographic groups or individuals by changing any content to appeal to that group. This would not only increase your return on investment, but allow you to experiment and create test campaigns smaller and more targeted than A/B tests.

3. Eye-catching images, fonts and colors. Customizing fonts, images, and colors allows you to completely transform your direct mail so that one campaign actually functions like many smaller, exclusive, niche campaigns. You could even use the same template over again and simply change the parameters to suit your needs.

4. Make it local. Do you have a storefront, or two? Do you sell your products in brick and mortar stores, at the farmer’s market, a festival? Let your customers know where to find your wares with maps and custom-printed lists of stores, hours, and directions to the places where they can buy your products.

5. Urgent message? A holiday-only sale? Moving locations? Opening a new store in a certain area? Announcing a new product line that a certain section of your customers would be interested in? Variable data printing can help you launch that direct mail with a few changes to an existing template so you can put the news out there immediately.

Creating custom information doesn’t have to be time-consuming and is not only available to those with huge print orders. With variable data printing, you can create multiple, personal, and tailored direct marketing pieces to appeal to each of your customers as individuals.

Contrary to popular belief, Guttenberg did not invent printing; he invented the printing press. Printing itself began in China with wood-carved reliefs of each character that could be pressed onto a medium like silk. The Chinese also invented moveable type, too. However, early forms of printing were still expensive and time-consuming. Guttenberg’s printing press solved both of those problems. Even though it could take a full day to set one type tray, his metal letter molds and oil-based ink made presses more durable and faster, thus making books cheaper and more available to the public. Guttenberg’s printing press changed the world, and from 1430 on, we haven’t looked back.

Hand-scribing books meant limited books…and limited literacy

Before the printing press, books in Europe were hand-scribed, and thus with books difficult to come by and very expensive, few other than the elite could read. Granted, these books often contained beautiful calligraphy and artwork, and illuminated manuscripts were real works of art. The mass-produced books weren’t so beautiful, but they made information more accessible to a middle class that was becoming increasingly literate. The cheaper books were, the more literate the masses became.


Mass-production meant more freedom to disseminate information.

With books being more widely available to the public and cheap to buy and produce, more books, and thus, more ideas, could be shared. Before the printing press, the most commonly scribed book was the bible and the church had among her ranks most of the scribes; scientific and philosophical ideas couldn’t be so widely shared with the world. The Gutenberg press took the monopoly of publishing from the church and put the power into the hands of whoever could pay to run the printing press. Not only could more books be printed, but also pamphlets and other documents. Martin Luther’s 95 Theses, for example, used broadsheets akin to today’s newspapers.


Newspapers inform us all

Even if it took one person a long time to set a type page, once it was set, it could keep printing pages repeatedly. Having a group of people setting type pages for a group of presses meant that multiple pages could be created and printed that day, giving rise to printed news. Newspapers arose in the 17th century and became more widespread in Europe and the United States in the 18th century. They’re essentially still the same as they’ve been for centuries. Whereas news could be largely shared by mouth through conversation, public decree, or other announcements, printed news could share the same facts and the same information with everyone who could read, reaching a larger audience more quickly. With the invention of the telegraph and then the telephone, regional, national, and world news could be disseminated daily, sometimes more ofte.


Books could be mass-produced for information and instruction.

Cookbooks, history books, and a variety of fiction and non-books became possible with the printing press. Ideas that were novel or even controversial, such as scientific theories, philosophies, or political ideas could reach a wide audience through use of the printing press. Anyone who could read a book could expand their horizons and teach themselves any subject they had the interest or stomach to learn. Without books, a country boy born in a one-room log cabin in rural Kentucky could learn math, language, history, and law despite having no one around him to teach him. This country boy in particular was Abraham Lincoln, sixteenth president of the United States.

Knowledge became egalitarian.

For those who could read, could access books and newspapers, and had the curiosity and time to read could know just as much about a subject as someone who had a formal education if they read and retained enough. Books were still cheaper than tutors or private education, and in some places, books were much more readily available than a comprehensive formal education.

Those who could write and entice someone to publish the works for them or could afford to have their books published did so. This meant that visionaries didn’t have to rely on the approval of the establishment to get their works out there. For example, Walt Whitman, the father of modern poetry, was heavily involved in the printing and publishing of his book, Leaves of Grass. Thomas Paine’s self-printed Common Sense pamphlet advocated for the 13 American colonies to seek independence from Great Britain and was read widely in meeting places…and taverns.

The birth of the novel.

While the art of storytelling is something that we have always had with us, and classics and epics like the Iliad were hand-scribed on scrolls, the modern novel couldn’t have really existed without the printing press. In order to create a work of fiction to entertain a wide variety of people, the writer would need access to cheap, uniform printing methods. The easier it was to publish books, the more possibilities there were for writers to create and share works of fiction with others.

One press = uniformity in language.

Hand-scribed books were often full of errors or variations in spelling and grammar. However, with the printing press, spelling became uniform. In fact, the need to save space on a type page meant fewer extraneous letters and punctuation. Sharing information with a variety of people meant that they all had to understand what was being written and shared. Thus, over time, spelling and grammar became standardized. Lettering, too, became more simple and easy to read. Now, every written language also has a consensus of how words should be spelled and sentences written.