Improve Your Marketing Campaigns with Videos

Videos have become an important tool in a marketer’s arsenal, and for good reason. Video has long been the best possible way to reach consumers, as shown by commercial advertisements throughout history. However, up until recently it wasn’t feasible to include videos in marketing campaigns because the bandwidth simply wasn’t there. Today, you can get unlimited bandwidth through a variety of video hosting websites, and consumers have extremely fast internet connections that allow them to download 640-864 dumps
videos without hesitation. This perfect blend of technology and creativity has led many marketers towards engaging, exciting and above all memorable video marketing campaigns.

Video can reach consumers in a way that text and image documents simply cannot. Creating a video is very much about creating a relatable experience that relates to your clients. Anyone can set up a webcam and create a video, but a professional marketing campaign needs to

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take the time and care to set up a clean and attractive video. This means that the video needs to be staged appropriately, it needs to be scripted and it needs to have a qualified person in front of the camera. Making a marketing video is a lot like creating a miniature movie: it requires 700-501 exam time and preparation to be successful.

If you’re creating your own marketing campaign videos there are a few things that you should keep in mind. Editing is very important, and you should always cut down your videos to just the basics. The average viewer simply doesn’t have a very long attention span. You should make sure that the audio comes across crisply and cleanly, and that no one has to strain their eyes to read any text that’s on the screen. Above all, you should make sure that the video remains professional and informative throughout.

4 Ways to Enhance Targeted Marketing Efforts

Do your marketing efforts make a personal and immediate connection with your audience? Do you use a proactive approach for telling them how your business can specifically help their needs? If you feel like you should improve your campaigns but are not sure how to, take a look at these four tips to help you get started!

Speak to Your Audience.
It’s human nature to pay closer attention to something when it is more relevant to you, so why not apply this methodology to your marketing efforts? With variable data printing, you can instantly give that personal touch to your marketing pieces but having the recipient’s name, address, and a variety of additional information included in your messaging. Think bigger and incorporate Augmented Reality, QR codes or NFC in as well. This will help you stand out from the many marketing messages they may receive each day.

Address Specific Needs.
The next time you create your next marketing campaign, avoid the generic “About Us” path, and focus more on the recipient. Ask yourself, “What are their needs, what would appeal to them, what would they request information on if they were to call my business?” For instance, if you created athletic uniforms for schools, a great summer campaign would be a back-to-school-themed campaign featuring fall sports. Take advantage of the information you already have about your audience and blow them away with your proactive approach to how you can help them.

Highlight Services.
What happens when you receive a promotion and the majority of the promoted products and services do not apply to you? You discard it and usually ignore future promotions that are similar to that one. You must remember that your customers may use your products and services differently than other audiences. Create audience-specific campaigns by promoting the top three services that each of your audiences would utilize the most. You want your audience to see what they need right away and be able to take advantage of the promotion that is being showcased in the marketing piece. Avoid making them look for what they need, be the expert by presenting the best tools for them from the start.

Optimize Delivery Time.
Each industry operates differently throughout the year. For example, retail stores may be extremely busy during the fall yet incredibly slow during the winter. Universities may focus its marketing efforts to potential students in the spring, but then focus on alumni funding in the fall. If you develop campaigns around these audience-specific cycles and trends, you may be the perfect solution to your audiences’ needs during the time they need you most.

By using these tactics, your marketing efforts will grab your audiences’ attention because

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of its targeted messaging and strategic delivery time. Be sure to always stay engaged with your customers’ timely needs so you will always remain relevant to them.

The Dos and Don’ts of QR Codes

It is safe to say that QR Codes are everywhere these days. But the real question is, are people using QR Codes correctly?

To answer that question, additional questions need to be asked. These may include: “Are the QR Codes big enough to be scanned easily and quickly? Do the QR Codes link to a mobile website? If they have been customized graphically, do they contain scannable color schemes?”

If you are wondering if you’re using QR Codes correctly, we have some help to offer you!

Below are some Do’s and Don’ts for using QR Codes.

Do’s for QR Code Usage

1. Do make sure that your QR Code is large enough. From our own testing and usage, a QR Code should be NO smaller than 1/2″ x 1/2″. If possible, it’s wise to make sure that your QR Code is at least a 3/4″ x 3/4″. As the cameras on our phones continue to get better, more people will have the ability to scan smaller QR Codes. However, there are still plenty of people walking around with phones that would have major trouble scanning a 1/2″ QR Code.

2. Do make sure that there is enough white space/padding around your QR Code.

3. Do make sure you have simple directions next to the QR Code. This can be as simple as saying “Scan the QR Code with your smartphone to learn more”, or “Don’t have a QR Code reader? Download one from your App store”.

4. Do offer some kind of incentive for people to scan the QR Code. This could be something such as ”Scan the QR Code to win an iPad”, or perhaps “For more information on this event, scan the QR Code now!”

5. Do add QR Codes to your printed materials. Business cards, brochures, magazine advertisements, etc. Make print interactive and start reaching the growing mobile audience!

6. Do add an image to your QR Code if you’d like to find a way to make it stand out.

7. Do consider changing up the color of your QR Code to make it match your design.

8. Do track your QR Codes efforts! Make sure that you know how many people are scanning and what printed materials they are responding to.

9. Do make sure that your QR Code points to a mobile website.

10. Do create your QR Code in a way that allows you to change the destination URL at any time.

11. Do shorten the destination URL when creating the QR Code.

Don’ts for QR Code Usage

1. Do not make your QR Code too small.

2. Do not have a QR code that links to a standard, desktop-based website.

3. Do not make your QR Codes in color combinations that are hard to scan. Light colored QR Codes do not scan well. Same goes for dark QR Codes on dark backgrounds.

4. Do not forget to put directions along with your QR Code or a call-to-action. Just having a plain QR Code on your piece is not going to attract people to scan it or teach people “how” to scan it.

5. Do not put your QR Codes on items that are useless for people to scan – i.e a highway billboard (no one driving 70mph down the highway is going to be able to scan it).

6. Do NOT cover or distort the 3 squares in the corners of the QR Code. If you cover any 3 of them your QR Code will NOT scan successfully.

Mobile + Print: Better Together!

We hope that

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you find these tips helpful as you look for ways to reach the mobile audience!

We truly believe that QR Codes are one of the best ways to integrate mobile into your printed materials.

6 Tips for Cleaning Up Your Marketing Efforts

It’s always a good time to make a proverbial clean sweep of your marketing efforts and see what needs to be cleaned up, de-cluttered or re-vamped. (Scheduling something like this once a year can be a great thing).

Here Is Your Marketing Cleaning Checklist:

Dump The Old Stuff
Time to look at your materials, both online and offline. Anything that is old and out of date needs to go. If the material has some merit, then put it to the side and use it to repurpose later after your cleaning efforts are done. But you may be surprised to find old brochures with incorrect contact information. Or web pages that show pictures and details of employees who no longer work for the company. Things like this make it appear as if you don’t pay attention to detail. So it’s imperative that you dump the old and make way for the new.

Scrub Your Social Presence
Spruce up your avatars and cover photos. Make sure all the contact information and other details are current. Then look at the past year’s updates. Determine what the “hits” were and what the “misses” with your audience were. Focus on the content that resonates and as you go over your editorial calendar for the year, make sure you are concentrating on the content that clicks.

Missing Anything?
While you’re working your social media profiles, make sure that you’re not missing another social media platform that would fit in with your goals and your audience. There are many, many social media options out there, and new ones popping up all the time. You don’t want to miss out on an opportunity to connect with your audience. And thankfully, it’s not like you have to take on additional work beyond setting up your profile. There are services available that allow you to synchronize your tweets, posts and updates so that everything can be scheduled out.

Time It Right
Content is important, but did you know timing is crucial as well? Pull out that editorial calendar again and look at what you have scheduled. Is it too little, too spaced out? Is it too much, information overload? You want to find the sweet spot of staying in front of your audience and being an informational resource, but not being the annoying know-it-all pest.

Check The Search Results
Google is constantly tweaking the way it ranks pages. You should never get complacent about how your business is pulling up on searches. You want to see what’s ranking high and what’s not and figure out the “why” of both.

Do A Little Redecorating
Maybe your website can change up from a 2-column to a 3-column. Maybe some of your online materials are due for a bit of a spruce-up. Taking some time for Marketing Cleaning can help ensure your company stays on track and looks its best. It’s easy to let some of the little things slide, but you want to show your audience that you place high importance on even the smallest of details. A little cleaning goes a long way!

4 Tips to Increase QR Code Scans

Mobile marketing has introduced us to a completely new way of promoting products to our audience. If you have not introduced mobile marketing channels to your printed products, now is the time to start!

Here are a few tips to help you incorporate QR Codes into your marketing strategy and increase the number of QR Code scans. Don’t forget to use a QR Code that you can track. If your QR Codes aren’t trackable and you can’t measure them, it’s not worth doing.

1) Provide instructions near the QR Code
Yes, awareness of QR Codes has increased dramatically since they have entered the marketing world. But there are still plenty of people out there that don’t know what they are or how to use them. To assist those folks, provide instructions near the QR Code on your printed materials.

This could be done by simply including text (i.e. “Scan the QR Code with your smartphone”) or by incorporating an image that displays a smartphone pointing to the QR Code, or an image that depicts how the QR Code could point to a smartphone that is displaying a website.

2) Give people an incentive
As marketers first become familiar with QR Codes, they often rush too quickly to incorporate them. They’ll skip over fundamentals such as “Why would my audience want to scan this?” Rather than just slapping a QR Code on your printed materials, develop a reason for why you should have one. Will it make it easier for your audience to access a map or directions? Will it make the process easier for people to contact your company or to make a purchase?

Include that reason somewhere on your printed materials to let people know what benefits they’ll receive by scanning the code. The call-to-action is key!

3) Educate your audience ahead of time
Yes, QR Codes exist primarily to make print interactive. But you can use other medias to increase awareness about them. Create blog posts on your website that talk about them. Produce a video that demonstrates how someone could successfully use their smartphone to scan them. Promote examples of QR Codes on your social media channels and eNewsletters to increase awareness of what they can lead to.

By taking those steps, you will create awareness, and enhance your audience’s knowledge of how they can benefit from using QR codes.

4) Shorten the destination URL
This one is very important! Yes, QR Codes can hold a lot of data. But the more data that you have in a QR Code, the harder it may be for someone to scan it quickly. Make sure to use a service that shortens your URLs before generating the QR Code.

Hope you find these tips helpful!

5 Steps to Successful Integrated Marketing Campaigns

Marketers are always trying to utilize new channels, reach their entire audience, and deliver content that people want. However, that’s not always easy to do.

To reach those goals and objectives, many companies are striving to deliver integrated marketing solutions.

Wikipedia defines integrated marketing communications as “the
70-480 coordination and integration of all marketing communication tools, avenues, functions and sources within a company into a seamless program that maximizes the impact on consumers and other end users at a minimal cost”.

Does that sound good to you? I’m betting that it might.

Here are five steps to successfully accomplish that:

Know What Your Audience Prefers
Find

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ways to record and honor each contact’s preferences for receiving communications from your company. Ask them during the initial opt-in process. Allow them to manage and update their preferences easily through future communications. If you do not have any of that data, create simple surveys from time to time that seek to gain valuable feedback from your list, but yet that rewards them at the same time.

Prepare & Plan
This one is pretty much a given considering words in the definition (“coordination”, “program”)… but in a world where we seemingly all have to do more with less, we may be tempted to skimp on the time we invest in planning and hop right to execution. While that doesn’t always doom us to immediate failure, a lack of a plan will absolutely leave us with expectations that were not completely fulfilled. We will miss opportunities for follow-ups or for quick transitions if things need to be adjusted on-the-fly.

Maintain Branding & Consistent Messages
Yes, our tone might be slightly different in a channel such as social media as 070-411 opposed to print. But we must have a goal as to how we want people to feel about our company, products, and services. All of the channels that we use should aim to leave that same impression on the audience.

Be Relevant
This one certainly goes along with knowing what our audience prefers. But it requires more than that. It means that we must be committed to creating multiple variations of our content (yes, they’ll have the same overall goal, but they’ll be written so as to appeal to different groups); it means investing in technology that will allow us to create and send out personalized customized communications. Yes, if our customers and prospects have taken steps to tell us what they are interested in, we must abandon the “spray and pray” approach.

Track, Measure, & Analyze
Designing and executing an integrated marketing campaign can actually be kind of fun (“I’m using everything at my disposal!”). But we must also be sure to capture every piece of data that is relevant to those actions. Analyze the data to look for trends, successes, and failures. Then, share the results with various departments in your organization.

Make Your Own Content

The internet is absolutely full of content. Articles, videos, pictures, interviews, podcasts, blogs, you name it. This influx of material is exactly why your company should create its own content. Tailor content to match the mission of your organization and create literature and multimedia that draws people to learn more about what you and your company have to offer.

Having an organized and effective social media platform requires new content on a regular basis. To regularly upkeep with your tweeting and Facebook status updates, you will need new articles and links. One sustainable source of content is a company blog. Having a few staff members write blogs on a regular basis not only increases search engine effectiveness, it also becomes content that can be promoted on all company channels.

Send out a tweet saying there is a new blog up on the website, and do the same with a Facebook status. For even more klout, make a blog post complete with a YouTube video that you film right in your office. Now you are integrating your company YouTube channel into your blog as well. Videos are always going to be more captivating than words on a page. And it can be great content to recycle for later blog posts.

There is nothing wrong with recycling content.  Another way to improve your visibility is to link up your old blog posts with new ones.  Keep the revolving door of your own productions turning. Linking out to external sites is great, but ultimately you are trying to get people to stay on your site.

Also, you can use your content to fill more needs. Create content that is directly targeting certain industries. Your sales reps can then take the content created by your writers and show it directly to potential clients. Show the benefits and strengths of your products and services to curious businesses. Also, your content can be used by your PR or marketing departments to send off to relevant magazines, further expanding your reach.

And in simpler terms, creating high quality content will get viewers to return. Write thoughtful, creative blogs and add some personality to your Twitter and Facebook Page. Be proud of what your name is on, but avoid shameless promotion.

Having a thorough content library will only make your life easier in the future. Be able to package and redistribute what you have created and use it in the future to increase your search engine rankings and drive traffic to your website. Use social media as the vehicle to spread the good word of your company’s efforts.

The Conveniences of Multi-Channel Marketing

Multi-Channel Marketing presents multiple benefits to the companies who implement such campaigns. It increases the chances for marketing messages to be received by your target market. It allows you to personalize your marketing, while retaining a consistent message and brand. And let’s face it, the more your target market hears and sees your message, as long as that message is consistent, your marketing will be a success! But there are some additional benefits, or conveniences, to using multi-channel marketing for your business.

One convenience is that you provide faster access to information – both internally and externally. With integrated multi-channel marketing platforms, you have all the information at your sales force’s fingertips. A sales person can pull up information ranging from what channel a prospect received a marketing message through, what that marketing message was and any special offers or discounts made via that marketing message and whether the prospect has yet acted upon the message.

For the marketing department, a multi-channel marketing campaign with clear measurement metrics can provide immediate feedback on the success of a campaign. They can see if certain messages are falling flat or if certain channels are less well-received. And having access to this information is imperative when managing the current campaign and designing the next one.

Externally, but using effective multi-channel marketing, you are providing your prospects and customers various ways to obtain information and purchase your services and products. Consumers like information and they don’t like to jump through hoops in order to get it. By making information easily accessible, you are providing your target market with an enjoyable experience, an important aspect of a successful campaign.

Another convenience is opening up channels to allow multiple points of purchase. Again, it’s all about making things easy on the consumer. Some want to be able to just visit a website and, with a few clicks of the mouse, place their order and wait for the products to be delivered. Other consumers may want to pick up the phone and talk to a live person, get questions answered and then place an order. Some people like to be able to go into their favorite store and pick up products in person. The point is, you want to make it as convenient as possible for prospects and customers to get their hands on what you’re selling.

If you have a store-front, what conveniences do you provide your customers? Do you have a website? Can orders be placed from that site? Can customers call in and place orders for pick-up or delivery? It’s easy to sit back and assume that everything is currently in “working order.” But you want to take a step back and think with the mind of a consumer. A busy consumer who has a lot of choices will typically choose what’s most convenient time and again.

The more integrated your multi-channel marketing program is for your business, the more convenience you are providing your prospects and customers. From sending marketing messages across multiple channels to allowing different options to make purchases to offering a personalized experience –

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it’s all about brainstorming up how you can provide the most convenient experience to your target market. Using multi-channel marketing makes it easy for consumers to fall in love with you!

3 Metrics to Improve Your Cross-Media Campaigns

For marketing departments, cross-media marketing has proven to be a useful tool when it comes to increasing the success of a marketing effort.

Everyone is looking to increase the ROI that they receive from the things they create and distribute — including mailers, flyers, emails, and more. By integrating those pieces with other offers and medias, you certainly may increase the impact that the piece has on its target audience.

Well, once you’ve executed a campaign that utilized a cross-media approach, you cannot simply stop. Rather, by spending time analyzing the results, you will be better equipped to develop and execute a campaign that will perform better than your previous ones.

Here are three metrics that may prove beneficial during the analysis process:

Timing: When Did People Click
Thanks to the increasing popularity of devices such as smartphones and tablets, people truly can respond to your marketing efforts at whatever time is convenient for them. They can
9A0-148 type in their PURL at 6am while eating breakfast, and they scan their personalized QR Code before falling asleep at night. They may even choose to read your eNewsletter on the weekend.

Marketers may reap benefits by researching and understanding when their customers and prospects are consuming information.

Are we pushing out content when it’s convenient for us, or when it’s convenient for our customers?

Sure, we can’t be awake and available at every hour throughout the day. But if a big percentage of our prospects are looking for help and more information while we are not working, we may need to find a way to better serve them.

Who Viewed the Landing Page but Did Not Submit
Yes, sales reps want hot leads! They want people that responded to your campaign, that filled out the form, and that requested help ASAP. While that group of people should certainly be given the attention that they deserve, we may reap benefits by looking at another group of folks too.

Take the time to look at who visited your landing page, but did not submit their entry on the response form.
Those people have already displayed some kind of interest in your offer —
9A0-090 either they typed in a URL, clicked a link, scanned a QR Code or took some other sort of action.

If you can find a way to target those people in a special fashion the next time, you may be able to push them further through the funnel.

Which Content and/or Products Are Popular
The Wikipedia page does an excellent job in discussing the tie-in between personalization and cross-media.

However, companies that execute cross-media campaigns with personalized URLs may fall into the path of simply personalizing the most basic of information — First Name and perhaps Company.

But with technology today, it’s easier than ever to learn and understand what someone is interested in. By tracking what links people click on in your emails and landing pages, as well as what answers they provide on your response forms, you may be able to truly deliver one-to-one marketing materials that appeal directly to them.

8 Tips on How to Develop an Effective Multi-Channel Marketing Campaign

In order to compete in today’s economy, you need to get your products and services in front of your target market. And the best way to do that is to use a multi-channel marketing campaign that integrates consistent messages with different channels to reach your desired prospects and customers. By reaching out in different directions, you have a greater chance to get your message to these people and provide an experience that is relevant to their needs…which in turn will get them to act and purchase your products and services.

Need some tips on how to develop that effective marketing campaign using multiple channels? Here they are:

  1. Focus on the end goal – reaching your target market. You can’t be all things to all people. Nor do you want to be! So stay on target and keep the laser beam focused on the people who matter.
  2. Work closely with your sales department. You want to make sure that the sales end is aligned with the marketing department so that everyone is aware of what is going on and what everyone can anticipate with the upcoming marketing campaign. Plus, your sales people may have some really good ideas on how to get to your target market or how to position your message.
  3. Bring the customer service department up to speed on your multi-channel marketing efforts. The customer service experience should be just as consistent for the target market as any other interaction with your company. So it’s vital that the customer service department be kept in the loop.
  4. Don’t shy away from new technology. Sure, some things may seem like a flash in the pan. But don’t let fear or ignorance of the latest and greatest in technology scare you away from possible marketing channels. Learn about the technology, or work with someone who knows it and then make the decision of what to use (or not to use) to get your marketing messages out to your target market.
  5. Don’t discount direct mail. Many consumers are influenced by direct mail pieces and while it’s easy to concentrate on more modern technology such as social networking via the internet, direct mail shouldn’t be tossed by the wayside. Direct mail is oftentimes less “in your face” than other mediums and consumers prefer the chance to look over, read the piece and have time to take the message in.
  6. Develop measurement standards before you implement your campaign. You won’t know how effective parts of your campaign were unless you have measurement standards in place. But you can’t decide how to actually measure results after the fact. You need to have the plan set and the metrics created before campaign implementation.
  7. Test your campaign on a smaller scale. You’ve got lofty goals. And it’s easy to get excited and rush to get the word out to consumers. But you want to make sure that the message is personalized and sent to the correct people, through the correct channel and at the correct time. To do this, you test and then use those measurement standards to evaluate the effectiveness of your campaign. This is your chance to tweak and make adjustments before you go gung-ho and release your big campaign.
  8. Brainstorm on how you can launch an effective campaign that integrates both online and offline efforts. Your prospects and current customers can be found through many channels and you want to reach them through both, if possible. As long as you keep that message consistent, and personalized to your audience, you’re on the right track!