Direct Mail for Real Estate Marketing
Real estate is a competitive business. Using direct mail for real estate marketing is an effective method for inching past the competition. When executed correctly, direct mail can have a compelling effect on building a loyal base of clients and increasing sales. The printing pros at Pel Hughes offer expert assistance with direct mail campaigns from start to finish. The following are helpful insights on deploying direct mail for real estate marketing.
Why Real Estate Agents/Brokers Should Use Direct Mail
According to the USPS, direct mail is seen as one of the most trustworthy forms of advertising—even across younger generations like Millennials and Zoomers. Direct mail sees significantly higher sales conversions than paid search, social media ads, and e-mail marketing, too.
Consider the following facts and statistics to gain a better understanding of the effectiveness of direct mail on younger folks:
- Over 40% of people in the US look forward to receiving mail
- About 65% of millennials pay close attention to direct mail pieces
- Millennials make up over 1/3 of the country’s homebuyers
- Zoomers and Millennials are more likely than Boomers to contact a business or make a purchase after receiving direct mail
3 Direct Mail for Real Estate Marketing Secrets
Engage in Cross Media Marketing with Direct Mail
When it comes to real estate, it’s important to merge conventional advertising with digital. Fortunately, there are ways to drive traffic to your digital properties with personalized links (PURLs) and QR codes. Links and QR codes can be easily printed on direct mail so that you can seamlessly connect potential clients to your social media channels, sign up for e-mail newsletters, or view property listings on your website. Cross media marketing is a powerful approach that can help real estate agents and brokers reach more buyers and sellers.
Use Reliable Mailing Lists & Target Specific Demographics
Not all mailing lists are created equal and sending direct mail to every household in a neighborhood can be costly and non-productive. The pros at Pel Hughes strongly encourage real estate agents to send targeted campaigns from up-to-date mailing lists. You can segment your audience by demographic and tailor your messaging to their needs. You can also opt to only send direct mail to specific demographics such as household size or income level.
Solicit the Help of Professionals for Your Design & Copy
Poorly executed direct mail can wind up in someone’s trash bin (at best) or make you look unprofessional or incompetent (at worst). Producing effective direct mail is an art form and there are abundant options to consider. Working with professionals is the best way to ensure that your direct mail campaigns reflect your dedication and professionalism as a real estate agent or broker. We recommend working with knowledgeable printers, a graphic designer, and a proofreader to ensure that your copy is grammatically correct. Fortunately, Pel Hughes can do all the above and more.
Pel Hughes is a full-service printing company that offers cross media marketing, graphic design, campaign automation, direct mail, and database services. Give our friendly experts a call at (504) 486-8646 to discuss your direct mail for real estate project.
