Direct Mail for Political Campaigns
Have you considered using direct mail for political campaigns? From local to federal elections, the stakes are high. A good political campaign needs a robust outreach strategy that includes in-person events like townhalls along with digital and print marketing. While it’s important to have active social media channels, a well-written website, and video content, younger political strategists tend to overlook direct mail.
Benefits of Direct Mail for Political Campaigns
There’s endless reasons why direct mail works well for political campaigns. Following are just a few benefits of adding direct mail to your political outreach strategy.
#1 Direct Mail Reaches Voters
Direct mail is a powerful tool for political campaigns—especially when you consider that in-person canvassing is becoming more difficult. In many neighborhoods, hitting the pavement and going door-to-door to speak with voters yields lackluster results. The truth is that many people aren’t home as often as they were in the past. If they are home, they tend to avoid answering the door to people they don’t know. Since going door-to-door isn’t always the wisest strategy, it’s important to remember that reaching people’s mailboxes can be the next best thing to striking up a conversation with them.
#2 Most Demographics Trust Direct Mail
In the private sector, marketers know that direct mail resonates with consumers across many demographics. Gen Z and Millennials trust direct mail as much as Gen X, Baby Boomer, and Silent Generation folks.
#3 Direct Mail Complements Digital Campaigning
Direct mail is a great tool for driving local traffic to your website, Facebook page, YouTube Channel, and more. Simply embedding personalized URLs and QR codes onto your direct mail can make following you on a digital medium a breeze. Using tools like QR codes can also help you track whether your mail campaigns are resonating with voters.
Best Practices to use for Political Direct Mail
Poorly executed direct mail could tank your political aspirations. Properly designed mailers, however, can have a big effect on locals. Direct mail is a great opportunity to cut through divisive rhetoric and political mudslinging with straightforward information that presents tangible solutions to widespread problems. Following are some helpful tips for effective political mailers.
#1 Avoid Long-Winded Copy
Stick to problems and solutions. Lay out the benefits of voting for your candidate with bulleted lists. You can also direct voters to landing pages and social media accounts for more in-depth analyses of political or philosophical issues.
#2 Supply Accurate Voting Information
Voting information such as polling locations, voter registration deadlines, and dates can be very helpful to your recipients. People live hectic, busy lives so making the voting process easier could mean the difference between winning and losing.
#3 Consider CTAs Beyond Voting
While earning the votes of locals is important, gaining momentum in your campaign also involves soliciting volunteers and donors. Your call to action can include information on how locals can get involved in your campaign through canvassing, phone banking, or by making donations.
#4 Consult with Direct Mail Experts
Producing an effective direct mail campaign takes quite a lot of work. From graphic design to copywriting and paper selection, it’s important to consult with professionals to ensure you get the most out of your campaign.
The printing pros at Pel Hughes can help produce effective direct mail for political campaigns. We offer an array of direct mail services to ensure that your campaigns resonate with voters. Give our friendly experts a call at (504) 486-8646 to learn more.
