How Much Is Too Much Blogging?

 

·    How Much Is Too Much Blogging?

For most businesses and personal blogs-posting once a week is the norm. But blogging frequency will not be the same for all. There are a few areas that you will need to investigate before you can decide on the perfect number of postings for your blog.

·    Blogging Goals

Ask yourself this question-What am I striving to accomplish with a blog? And then set yourself up for success by setting blogging goals that run parallel with your overall business objectives. Or on a personal note- are you just having fun or want to help others with your wisdom? Give the best of yourself by setting a blogging schedule and be consistent. People will show up and respect you for not wasting their time.

·    Readers

Blogging is not just about you. Who is your audience of readers? Are you making connection with them-or overwhelming them? Posting too much may chase your readers away because they can’t keep up. Give your readers informative and delightful content-but don’t overdo-keep them in a bit of suspense and always wanting more. Make sure your reader has time to absorb and enjoy what you have created-they don’t want to be rushed.

·    Quality vs. Frequency

Fresh insight and wisdom needs a moment of incubation time before release. Frequency of posts does not automatically promote quality content. If the quality of your content is slipping-it’s just a matter of time before your readers slip away. Don’t breed familiarity- keep ahead of your clients and friends and let them chase you in anticipation.

·    Too Much Blogging…

If your blog is just words on the screen and not accomplishing your goals-too much blogging.

If your readers are overwhelmed and leaving-too much blogging.

If your posts are many and void of quality content-too much blogging.