5 Ways Small Businesses Can Use Presentation Folders
When it comes to sales tools, a presentation folder sometimes takes a backseat to brochures and pamphlets. For many industries, presentation folders are valuable sales tools and can positively enhance a client’s/customer’s experience. The pros at Pel Hughes can help you develop professional and eye-catching presentation folders that can help your small business put its best foot forward.
Following are five great uses for presentation folders.
#1 Welcome Packs for New Clients
If you’ve taken a vacation to a resort, have stayed at an upscale hotel, or visited a theme park, you’ve likely received a “welcome pack” folder. Presentation folders are especially helpful for those doing business in the hospitality sector. Welcome packs help brief customers on how to make the most out of their stay, provide answers to frequently asked questions, and can support sales to other on-site businesses like hotel restaurants or gift shops.
#2 Training Materials and Onboarding Packages for Employees
Presentation folders are perfect tools for onboarding new employees or for implementing new training programs for your existing staff. A custom folder makes it easy to divulge important details and set expectations. For those of your staff who are visual learners or those who prefer to read over asking questions, presentation folders make for inclusive and effective training tools.
#3 Easily Updatable Sales Tools
When a small business implements a new service or product, they may need all new brochures and leaflets. With presentation folders, entrepreneurs can simply insert a new page wherever appropriate that provides critical details about a new product or offering. These folders can change with ease over time, which helps reduce marketing and printing costs.
#4 Information Packs for New and Existing Customers/Clients
Information packets are helpful for a range of businesses, including those in the medical, legal, insurance, and banking industries. When large amounts of information should be easily accessible to your clients/customers, it’s wise to lean on presentation folders. These information packets can concisely and accurately explain complex matters such as a client’s legal obligations when closing on a home or what to expect during an upcoming medical procedure. Custom folders can take hard-to-digest information and organize it in a way that is easier to understand.
#5 For Tradeshow and Seminar Presentations
Presentation folders are wonderful tools for networking and developing strong relationships with potential clients. Not only can folders showcase the best of what your business has to offer, it can make your employees’ jobs a little easier. A presentation folder can contain a wealth of information that busy folks will appreciate later on—especially in settings like tradeshows where it’s easy for attendees to feel overwhelmed.
Presentation folders are versatile tools that can enhance the experience of clients/customers and employees. Our team of printing professionals and graphic designers have helped countless enterprises develop eye-catching and effective presentation packets. If you have questions about custom folders, brochures, and leaflets, give us a call at (504) 486-8646.
