Restaurant Acquisition Campaign – New Mover & Birthday Direct Mail

New Mover/Birthday Acquisition Campaign

A franchise restaurant group was looking to increase sales in two of their markets that were under-performing. They were looking to expand their customer base as well as respond to some changes in each of the markets. Pel Hughes worked with them to implement a direct marketing acquisition program. One of the main goals was to implement a strategy that took little management from the client, so it had to be extremely automated and efficient.

Working closely with our client and their agency, we developed an automated, targeted campaign to potential customers with a birthday or potential customers that just moved into a radius around the location.

RESULTS…

Total sales more than doubled the combined cost of the marketing and comp values. Because of this success the restaurant group is looking to expand this program into their other markets.