Which Social Media Networks Should You Be Focused On?

While Facebook, Twitter and LinkedIn seems the surefire way to social media networking success, which one REALLY gives your company the highest success rate for your company’s needs?

The print and mailing industry effectively attracts new customers with social media marketing, a strategy that works hand in hand with printed marketing materials.

Companies are not finding that one method is better than the other in fact, according to a study conducted by Pitney Bowes 76% of small businesses reported “both mediums work effectively together enhancing marketing capabilities and social media presence”.

Benefits of Social Media Networking

Using social media marketing allows a company to connect directly, to the target audience, giving an inside advantage to see who is buying and more importantly how to best reach them.

Another benefit is finding out what customers think of your competitors, who consumers prefer and who they do not. Companies learn a lot from this strategy for example:

What consumers are buying and who they are buying from
How consumers value your products, along with competitors
Value and interest in other products-what makes them different, more appealing
Allows companies to plan more effective business strategies
Working Together To Achieve Success

Once a company has this knowledge, using it to effectively attract a target consumer audience becomes easy to reach. By creating a marketing plan tailored to the needs of valued customers, while attracting newbie’s!

While Facebook and Twitter remain the most popular and useful for media marketing, combing the efforts of both social media and print material has proven successful.

If you’re social media site focuses on; a target audience, brand identity and generates calls to action with consumer response, then that is the site to focus on!