What Is Keeping Your Customers Up at Night? And How to Ease Their Minds

Fear and worry are most likely keeping your customers up at night. These concerns run the gamut of topics such as financial, health, interpersonal, web related and more. Regardless of the industry that you’re in, every night there are people with “pain points” specific to something that you can help to resolve. With a little effort, you can discover your customers’ worries and provide them a helping hand.

Step 1: Gather Information

Although you may have an idea of the problems that your customers are dealing with, it will take some work to understand them fully. You’ll need to gather information, preferably from different sources, to find out their problems.

Seek out opportunities to talk with them face to face. You’ll also benefit from sending out a brief survey by email to your customers. Why not have a few rating questions and end it with asking them about what their worries are? You can also scour the web to find out what is bothering customers in your industry. Read customer reviews about products or services that are similar to your own.

PPC expert, Robert Brady suggests getting some help from Google. Start typing an industry-related search phrase and see how google tries to guess what you’ll ask. Google does this based on things that people have searched for in the past. Brady, on blog.ispionae.com, says, “These queries show you areas that people are concerned about. They are windows into the hearts and minds of your potential customers and offer you opportunities if your product can solve the issue.

Step 2: Interpret Your Findings

Once you’ve gone through the step to find the answer to what is keeping your customer awake at night, you’ll want to bring all your research together. Preferably in a group, sift through your findings and find reoccurring customer concerns that you may have missed in the past. These are the problems for which you’ll want to provide solutions.

Step 3: Implement a Plan to Help

Although every plan will differ in the details, there are some things that all businesses should do. Communicate with your customers and alleviate their fears. You can reassure customers through your website. You can also provide videos, blog articles, snail mail, email and personal interaction where you discuss and address these concerns. Lastly, you’ll want to do all that you can to make good on your promises so that your customers can happily walk away with a solution.