Targeted Mailing Lists & Direct Mail
Targeted mailing lists are the engines behind compelling and effective direct mail. A targeted mailing list makes it possible to improve personalization, segment your audience, and keep your brand messaging relevant for your recipients.
With AI and machine learning, mailing lists are carefully curated, which makes them more effective than ever before.
Top Benefits of Targeted Mailing Lists
Improved Personalization
Personalization has been a mainstay in marketing for several years now. Modern consumers are not only receptive to personalization, they expect it. In fact, over 50% of consumers feel that their direct mail should be tailored to their spending habits and demographic behavior.
Targeted mailing lists make personalization easier. First, targeted mailing lists are highly curated for accuracy and routinely updated with the latest data on consumer purchasing habits and trends. These mailing lists can be segmented into specific demographics like gender, age group, income level, and neighborhood. Sorting data into segmented lists means that a business can launch multiple direct mail campaigns with messaging aligned to very specific groups.
Integration with Cross Media Marketing
Integrating direct mail with online brand messaging drastically increases engagement with your business. By creating a thoughtful consumer journey across multiple marketing channels, you can build a loyal consumer base, a strong brand identity, and boost revenue.
Targeted mailing lists can contain data on the online activity of your direct mail recipients. For example, how often consumers click on promotional sales within e-mail blasts or how often they make online purchases. All of this data can be used to segment your audience into groups for future direct mail campaigns.
Mailing Lists Have Applications in Non-Profit Marketing & Educational Institutions
While targeted mailing lists are beneficial to for-profit businesses, this technology is useful for non-profit organizations and educational institutions, too. For example, segmenting a non-profit’s recipients by donation values, those who attend events, and those who volunteer can help craft messaging that produces higher engagement that helps your organization thrive. Similarly, targeted mailing lists by major and demographic data and tailoring messaging for those audiences can drive enrollments and showcase specific programs at educational institutions.
Targeted lists are likely here to stay. Advancements in AI and machine learning along with data collection can be valuable additions to marketing for businesses and organizations alike.
Pel Hughes offers database services, direct mail, and campaign automation to businesses, organizations, and educational institutions throughout the United States. Call us at (504) 486-8646 to request a quote.
