Is Advertising in Newspapers Still Worth the Cost?

It used to be that if you wanted to make sure people were reading about your business, it was necessary to advertise in newspapers. Now, it’s important to ask the question: is it worth it? Newspapers are still selling advertising space, but it’s expensive. Is it worth the expense?

There are plenty of ways for you to advertise that are more effective than newspapers. Target audience has a lot to do with how you choose where you will advertise. For most people, the newspaper is not a place where they get a substantial amount of information any more. There are many people who no longer subscribe to the newspaper in their community simply because everything that they need is online.

With so many places to advertise, why advertise in the newspapers where it’s not as cost effective?

The reason that some people are still advertising in the newspapers is because they don’t know where else to advertise. If you don’t want to advertise online, direct mail is still an option for you. You simply create a campaign with a postcard, brochure, or catalog, get a hold of a mailing list, and advertise inside of everyone’s mailboxes.

Direct mail can be more affordable than advertising inside of a newspaper. You aren’t limited by space and you are able to get your advertising message into more hands simply because you are putting your message into a mailbox where everyone goes at least a few times a week.

Especially when you are in a new area, advertising to a large audience is important. When you are looking for a place to advertise that gives you mass appeal, it’s not as cost effective to advertise in newspapers as it once was. Try direct mail and you will see an increase in your business as a result.