How to Create an Extreme Competitive Advantage with Multi-Channel Marketing
The digital era has resulted in a shift in the way companies do marketing. Instead of focusing solely on a sole marketing channel to reach customers, you have an almost overwhelming amount of options to explore. Whether you want to link your direct mailing campaigns with a QR code landing page designed around that offer, or make your social media profiles work together to promote your content, using multiple marketing channels helps you get a competitive advantage over businesses who focus all of their efforts entirely on single channels. Multi-channel marketing benefits your business in several ways.
- You reach a larger portion of your target demographic. Your audience doesn’t spend all of their time in one place online, and neither should you.
- You get venues for repurposing existing content. Instead of writing up Facebook posts or tweets from scratch, look at your existing content and make it work on other channels. This helps you get the best mileage out of your content, as well as driving traffic within your corner of the web.
- Increased brand awareness. The average customer has to see your name quite a few times before they feel comfortable purchasing from you. You increase the rate that they see your brand mentioned, helping you to get in their trust zone.
- Customer engagement. Social media is the new word of mouth, so it’s important to have a presence on as many channels as you can reasonably support. You get direct access to what your customers are thinking and feeling about you and your products, giving you useful insights and a way to make a direct impression on them.
