Holiday Marketing Ideas for 2025
Holiday marketing is a great opportunity to reconnect with existing customers and reach new ones. Everyone knows that the holiday season involves much more consumer activity when compared to the rest of the year, but not everyone takes advantage of all the marketing tools at their disposal to maximize revenue and engagement.
Following are five easy and affordable holiday marketing tips.
5 Holiday Marketing Tips for 2025 and Beyond
Time-Sensitive Holiday Bundles
Bundling products or services for special Holiday pricing is a great way to incentivize customers to engage with your business. If you’re a retailer, bundling popular items into kits works very well. Those who operate cafes and restaurants can bundle appetizers into samplers or offer family-style dining options for large parties or catered events. Service-based businesses can also benefit from bundling. If you operate an organizing and housekeeping business, bundling services together in anticipation of homemakers hosting guests for the holiday season can be very appealing to consumers.
Daily Deals Implemented as a Countdown to Christmas
Offering daily deals as an Advent Calendar or “12 Days of Christmas” style countdown helps boost consumer engagement. This can be as simple as making social media posts, sending direct/email campaigns, and changing banners on your website’s homepage that reflect daily countdown style deals and discounts.
Offer Free Shipping with Minimum Purchasing Amounts
An interesting phenomenon happens when businesses offer free shipping with minimum purchasing requirements: customers will add additional items to their cart to qualify for free shipping. This extra volume in sales can often surpass the cost of shipping while incentivizing extra purchases and moving surplus inventory.
Use Holiday-Themed Graphics on Marketing Materials, Websites, and Social Media
Giving your digital and print marketing materials a holiday refresh is helpful for cultivating a festive mood with your customers. Holiday-themed banners, widgets, direct mail pieces, and email campaigns are cost-effective and easy to implement.
Deploy Targeted Direct Mail and Email Campaigns
Announcing holiday marketing deals and discounts is easy with direct mail and email campaigns. Pel Hughes offers campaign automation, which allows for quick printing of pre-approved materials and cross media marketing services to help you utilize both print and digital advertising.
In addition to these holiday marketing tips, our blog is a great resource for businesses, non-profit organizations, and higher education institutions to stay abreast of the latest trends. Click here to subscribe to our blog. To request a quote or inquire about our services, give our team a call at (504) 486-8646.
