Effectively Use Print-to-Web

For new businesses, small companies, or establishments new to digital marketing, PDF magazines are a budget-friendly and simple way to start. This form of digital literature allows publishers to keep the same print format but offer a convenient option for those on the go. PDF magazines are easy to create and cost much less compared to printing physical copies but offer few features.

Ease into Flip-Books

A “flip-book” is similar to PDF magazines but give readers more features. Also known as digital magazines, there are different formats available. These online magazines allow readers to search for content, zoom in and out, and advanced features such as bookmarks. Flip-books keep the traditional book format allowing them to view and turn pages exactly as they would with a real magazine.

Understand the Age of Blogging

When the print presence of a business begins to lower or simply does not exist, blogging is the best solution for most types of publications. Blogs are not only cost-effective but they are far more popular now than decades ago. A successful blogging strategy is more effective than most print methods and is easy to distribute. Blog subscribers receive email updates and commonly follow the company’s RSS feed.

Print-to-web is a vital marketing strategy to succeed in business today. More consumers are looking online for products and services without considering a magazine or catalog. Learn more about print-to-web strategies that work for every industry.