A Recent Campaign from Pel Hughes
Over the Holidays, our team at Pel Hughes offered a fun promotion. We designed New Orleans-themed wrapping paper, which was a complimentary gift to our valued clients who responded to our e-mail and direct mail campaigns.
The customized wrapping paper featured themes that resonate with our rich New Orleans culture and history. We offered crawfish boil-themed paper in two different colors along with paper that depicted colorful outlines of our state’s unique shape and a toile-like wrapping paper with the iconic Fleur-De-Lis symbol. In light of 2021 being a tough year for businesses and our community, we thought it was apt to spread some Holiday cheer and joy while celebrating the resilient and compassionate spirit of the people of New Orleans and the state of Louisiana.
Our Direct Mail Campaign
To spread the word about this complimentary promotion, our team sent out a beautiful direct mail campaign to all our wonderful clients. The front of the campaign resembled a traditional wrapped gift (featuring one of our wrapping paper patterns) and a customized tag addressed to a specific recipient. We used variable data printing to address our direct mail to specific individuals and organizations. Below is the front side what our campaign looked like.
Then, the back of this direct mail featured the elements we frequently discuss in our blog. The copy concisely explained what we had to offer and how it can be used along with a QR code to make the process seamless for our clients (with an option to visit a PURL instead) and a step-by-step breakdown of how to select their desired pattern and color.
Our E-Mail Campaign
If you’ve kept up with our blog, you likely have seen us discuss the importance of merging print advertising with digital marketing. We take this advice to heart and often pair e-mail campaigns with direct mail to ensure that our clients know of all the services we have to offer. Information is powerful and we believe in keeping our clients up-to-speed with all the exciting happenings at Pel Hughes.
As you can see, our e-mail campaign closely matches the graphics and color scheme of our print one. Modern folks are inundated with information on a daily basis so keeping things as consistent as possible helps reduce confusion and makes decision-making for our busy clients a little easier.
We also e-mailed follow-up campaigns for those who didn’t respond initially since this was a time-sensitive offer. Utilizing PURLs, which we’ve covered on this blog in the past, helped our clients respond with ease. It also made it a cinch for us to track responses to ensure that our mailing list was notified if they hadn’t yet responded.
All in all, our complimentary wrapping paper promotion was happily received by our clientele particularly because the wrapping paper options beautifully celebrated New Orleans culture. We enjoyed an 11% response rate, which isn’t too shabby. One thing we would change, however, is to begin this promotion a little sooner so that our clients had more time to respond.
Start A Direct Mail Campaign with Pel Hughes
If you’re looking to develop direct mail campaigns, the pros at Pel Hughes can help. We work with businesses and organizations develop stunning, effective, and personalized campaigns. Our team can also assist with database management, campaign automation, and graphic design. We pair sophisticated technology with old fashioned client service that can help your business level up in 2022. Give us a call at (504) 486-8646 to speak with our friendly staff.
