Determining the Best Mix for a Marketing Campaign
Many businesses see the value in using a mix of channels for their marketing efforts. However, the question is: what are the key factors in determining the best product mix for a particular marketing campaign?
Here is our answer:
Determine your company’s long-term goals so you are preparedcanada goose on sale to handle growth or shrinkage of the application set with minimal administrative effort.
For example, if you have a direct mail campaign utilizing PURLs, and landing pages, prepare to take on the associated response activities (analytics, email, VDP, fulfillment, etc.) to support the entire campaign.
The biggest cost comes from moving data between multiple systems, due to
canadajacketsoutlet poor planning of what your data workflow needs truly are. Considering upfront how to handle expanding requirements without running into software integration and implementation
roadblocks will be the key to success.