Pel Hughes is a successful, woman-owned print and direct marketing company based in the heart of New Orleans, Louisiana.

For 70 years, as a true single source partner, we’ve provided seamless, results-oriented direct marketing services – from commercial printing and direct mail to brand management-for clients across multiple industries throughout the United States.

Creating a Legacy through Resilience and Innovation

The History of Our Company

With a 70-year history of resilience and determination, Pel Hughes Printing is a shining example of success in the heart of Mid City, New Orleans. Founded in 1954, this woman-owned company has constantly evolved to meet the ever-changing demands of the industry.

Pel Hughes himself, born on May 2, 1915, was a true New Orleanian. He grew up on Birch Street and attended Mater Dolorosa for grammar school, where his affectionate nickname of “Pel” originated. In 1938, Pel married Alice Catherine Laborde, embarking on a lifelong journey together. Alice and Pel’s entrepreneurial spirit led them to purchase Earl J. Christenberry Letter Service in 1955. Alice skillfully managed the business while Pel charted its future. This marked the beginning of Pel Hughes Letter Service, soon to be transformed into Pel Hughes Electronic Service, and ultimately settling as Pel Hughes Printing.

In the 1980’s, Pel Hughes Printing expanded their services and ventured into the Statement Processing market to add to their current commercial print and direct mail services. This was the first step in expanding into the Variable Data Direct Mail, Digital Printing, and Omnichannel Campaign Marketing Pel Hughes currently provides. Statement Processing positioned us well as the advent of the internet in the 1990’s and the demand for more relevant, data driven content on print and direct mail.

Pel Hughes demonstrated resilience following the destructive impact of Hurricane Katrina in 2005, despite their flooded headquarters and ruined equipment. They persevered and seized the opportunity to evolve from a conventional printer and mailer to a thriving marketing service provider. During the challenging times of the 2020 pandemic, Pel Hughes Printing stood strong by providing essential medical printing services for testing. They contributed by manufacturing testing boxes, kits, forms, labels, and instructions, supporting clinics, universities, and businesses in the fight against the pandemic.

Today, Pel Hughes Printing operates from a state-of-the-art 65,000-square-foot facility. Their passionate team offers a wide range of marketing services, including direct mail, email marketing, print advertising, and digital marketing. Demonstrating their commitment to sustainability, Pel Hughes Printing utilizes recycled paper and soy-based inks, minimizing their environmental impact.

Celebrating their 70th anniversary, Pel Hughes Printing remains a resilient force in the marketing industry. With determination, adaptability, and a commitment to excellence, they continue to evolve, grow, and thrive. Pel Hughes Printing remains committed to the success of their clients, and continues to offer effective and efficient solutions that their clients demand.

1954

Alice Hughes buys Earle Christenberry Letter service 

Alice Hughes acquires Earle Christenberry Letter service, rebranding it as the remarkable “Pel” Hughes Letter Service. Inspired by her husband’s iconic nickname, Alice recognized the essence of excellence and leadership that Pel embodied across sports. This brilliant decision to name her business after him not only reflected their deep bond but also made a savvy decision that paved the way for success. 

 

1954

822 Perdido St 

Driven by remarkable business brilliance, Alice Hughes fearlessly defied the confinements of society. In an era where women were expected to fill only motherly roles, Pel Hughes wholeheartedly supported his wife, igniting her spirit to pursue her entrepreneurial aspirations.  

 

1965

810 Perdido St

1970

Vic and his wife Jackie took on the responsibility of managing Pel Hughes 

1980

High-Speed Copying Integration 

The company embraces progress, investing in cutting-edge Xerox hi-speed copying equipment. 

1982

331 Carondelet St 

1984 

IBM PC database replaces Addressograph Addressing Equipment 

1986  

Apple Macintosh typesetting services offered. 

1988 

134 Carondelet St. 

Pel Hughes moved to a small 3-story building, complete with a small elevator. 

1989 

Transactional Processing Services Offered with Xerox 8700 

1997

3801 Toulouse Street 

Pel Hughes Printing moved to a state-of-the-art 65,000-square-foot facility. 

2004

Installation of a Xerox iGen3

2004

First Web Storefront Deployed ezPel 

2004

XMPie VDP Composition Deployed 

2005

Hurricane Katrina: Transforming Through Tragedy

Pel Hughes weathered Hurricane Katrina and seized the opportunity to transform from a conventional printer and mailer into a thriving marketing service provider.

2020

Victory in the Face of Pandemic Challenges

From medical testing boxes to kits, forms, labels, and instructions, Pel Hughes played a vital role in the fight for health and safety.

2022

Canon ProStream 1800

Pel Hughes is committed to exceptional client service through next-generation technology and acquired a sophisticated inkjet printer to deliver high-quality collateral quickly. 

2024

Trailblazers of Marketing Excellence

We offer a diverse range of services – direct mail, email marketing, print ads, and digital campaigns. Pel Hughes champions recycled paper and eco-friendly soy-based inks, leaving a lasting environmental impact. Join us in creating a brighter future.

The Love

Awesome. Awesome. Awesome. Performed Miracles on more than one occasion.

…we had a true need for an online ordering system with specific custom features. The Pel Hughes team understood exactly our needs, and built a system by integrating with multiple software systems. It’s exactly what we needed, and has resulted in many efficiencies and automation. We can focus on our core business and know that our print and fulfillment is in trusted hands.

As a company that is in growth-mode with over 200 locations across multiple states, we rely heavily on our relationships with our vendors. Pel Hughes has truly become an extension of our team over the past few years. Their on-demand online portal was just the right fit for our complex needs. The online ordering system allows our associates to customize, order, and track their marketing collateral within minutes. The portal is easy-to-use and manages our inventory in real time, allowing us to scale very easily. We value their expertise, quality of their work, speed, and outstanding customer service. To us, Pel Hughes is more than a vendor – they are our long-term partner.

At Tulane, we implement multiple print and direct mail projects throughout the year. We use multiple list sources with different creative types that need heavy attention to detail to ensure project integrity. Pel Hughes ability to manage multiple projects with attention to detail makes our lives easier. The Pel Hughes team is considered an extension of our staff. They are reliable, and are committed to our success by learning about our needs and challenges. We depend heavily on the Pel Hughes Dashboard for real time tracking and project management.

Are you realizing the potential of dynamic, cross-channel communications and marketing?

We specialize in print, email, web, sms, direct mail, integrated marketing & more!