Can Mobile Marketing Work in the Retail Industry?

The answer to this question is an unequivocal “yes”!

In fact, mobile marketing should be a fundamental component of any marketing campaign. According to Global Web Index, “the world’s largest study on the digital consumer”, over 80% of internet users own a smartphone. These users are on the go and are constantly checking text messages, email, and chatting on social media. The retail industry has a vast well of marketing potential in mobile devices. By having customers opt-in to SMS, Email, or a store-specific app, retail stores can connect with their customers consistently, promote deals, and increase revenue.

SMS-Based Marketing

Most likely at the check out counter of a savvy retail store, you will see flyers that encourage customers to text a keyword to a number to “be the first to know” about new arrivals and hot sales. These texts offer fabulous savings and insider deals which lure customers back to use an exclusive mobile coupon or to take advantage of an end of season sale. SMS messages are easy to access and quick to read, making them an effective marketing tool.

App-Based Marketing

Another tool that works for retailers is creating a store app. One of the most compelling examples of a successful app-based marketing campaign is Target’s Cartwheel app, which offers great deals exclusive to app holders. Notices to download the app are everywhere in the store and heavily promoted by the cashiers. Being a member of the Cartwheel “club” tightens customer loyalty and keeps customers coming back.

Email Marketing

Just as customers can sign up for text alerts, they can also sign up for a mailing list.  Though these are less in-your-face than SMS messages, email messages can contain more fleshed out images and detailed information about the store’s latest deals and coupons. Email marketing is also a good way to send customers your store’s informative blog, which keeps your brand’s name fresh on their mind, even when they are not buying your product.