Marketing for Banks: New Mover Mail Campaigns 

New mover mail campaigns are great tools that improve marketing for banks. One of the best times to attract new customers is just after they relocate. To help illustrate this point, consider the following statistics and facts:

  • On average, 60,000 people move a day in the United States.
  • When consumers relocate, they will make about 70 decisions on where to conduct business within the first 90 days of moving.
  • The average cost associated with moving is about $9,000.

Moving is an overwhelming experience, but it is also a wonderful opportunity for businesses and consumers to connect. Sending new mover mailing campaigns is a helpful way to reach out to consumers in search of banking services.

What Makes a Great New Mover Mail Campaign

When it comes to marketing for banks looking to connect with new movers, the best approach is to be welcoming and helpful in your brand messaging. New mover mailers should implement personalized messaging by using technology such as VDP (variable data printing) so that their mail is addressed to their legal name.

Based on demographic data, your mail can also include messaging that is helpful for specific income levels and age groups. For example, new movers in older age groups would benefit from mailers that offer financial planning services and investments while younger demographics are more likely to respond to affordability and convenience with services like mobile depositing, automatic bill pay, and banking apps for their devices. By segmenting your audience by their needs, your bank can showcase the services most likely to benefit recipients.  

Tips for Marketing to New Movers with Mail Campaigns

Below are some helpful tips for increasing the effectiveness of your new mover campaigns:

  • Act quickly. Send your mailers to new movers shortly after their relocation. New residents of your community will be making several decisions within their first couple of weeks after moving.
  • Offer a welcome package such as a discount on services, free consultations with financial professionals, or coupons to other local businesses such as cafes or dry cleaners.
  • Lend helpful advice about your services and programs such as overdraft protection, free checking, or higher interest savings accounts.
  • Provide your website URL, a point of contact for e-mail, and/or a QR code for consumers to learn more about your services and programs.

How Pel Hughes Can Help

Pel Hughes provides marketing for banks and financial institutions throughout Louisiana and beyond. Our suite of services, including direct mail, cross media marketing, campaign automation, and graphic design can help you put your best foot forward with new movers. Give us a call at (504) 486-8646 to speak with a member of our team.