Small Business Marketing: Direct Mail and Facebook Ads
If you’re looking to improve your small business marketing efforts in 2025, we recommend adding direct mail and Facebook ads to your arsenal of tools. It’s no secret that small business marketing involves tight budgets and limited resources. This reality means that the type of marketing and its quality is highly important to enjoying good results from campaigns.
The two channels that produce the best ROI in small business marketing are direct mail campaigns and Facebook ads according to a recent Small Business Marketing survey. The following points and statistics will explain why.
Direct Mail for Small Business Marketing
Direct mail is a cost-effective method of reaching consumers in their real lives. There are no ad blockers and spam filters where direct mail is concerned. Moreover, direct mail is positively received by all demographics of people.
Harnessing technology makes direct mail that much more effective. Data, retargeting, and campaign automation makes direct mail a breeze to execute while ensuring that it resonates with the needs of your consumers. Imagine being able to send direct mail to a customer after they have left items in a digital shopping cart or segment your audience with unique messaging meant for specific demographics.
Pel Hughes offers database services, direct mail retargeting, and campaign automation to enhance direct mail for small businesses.
Facebook Ads & Small Business Marketing
According to a small business marketing survey, Facebook ads are the top performer for digital outreach. This is, in part, because Facebook is a widely used social media channel across numerous demographics, including older generations.
To help illustrate the importance of Facebook ads, considering the following facts and figures:
- Facebook is the third-most visited website globally with more than 3 billion people using it actively each month
- The average person in the United States spends at least half an hour a day on Facebook
- Facebook ranks in second place for consumers discovering new brands and products through social media
- Almost half of Facebook users interact with brands on a daily basis
Facebook Ads are affordable, easy to deploy, and can be localized to consumers in your community—all of which are ideal for small businesses.
Cross Media Marketing is an Effective Small Business Marketing Strategy
Pel Hughes strongly encourages our clients to use both digital and print channels when marketing and advertising to consumers. We offer a suite of services to help small businesses thrive in a variety of industries throughout the United States. To learn more, call us at (504) 486-8646 to speak with a knowledgeable member of our team.
