Tips for Writing Effective Product and Service Descriptions

If your product and service descriptions are not engaging, people aren’t going to bite. Instead, they’ll bypass your information and move on to a competitor who can capture their attention with descriptions that sizzle. When you remember a few simple rules, writing an effective product and service description is a breeze.

Know what you’re selling. Research the product or service before you try to describe it. If you know and understand every feature and benefit, it can help you write descriptions that are accurate and lifelike. You can research items on manufacturers’ websites. These sites typically offer in-depth info and little known facts about their products.

Pinpoint the audience. Knowing the demographic of the people who use the products or services can help you choose the best tone and style for your writing. For instance, if the primary users are teens, you may opt for a hip style of writing. If the item is used by professionals in a corporate situation, you’ll get better results by sticking to a more business-oriented writing style.

Be descriptive, but concise. People want to know what’s in it for them. So don’t bore readers into a coma with mundane feature descriptions. Instead, use colorful language to help potential clients visualize how the available features will make their lives easier. Don’t overdo it though. Keep the language simple enough for people to understand. Your readers shouldn’t have to keep a technical dictionary on standby to understand your descriptions.

Tell them what’s next. Don’t leave readers to figure out the next step. Tell them what they need to do to purchase your service or product. Ending your description with a call-to-action can seal the deal by encouraging potential customers to take action.

If your goal is to sell your products or services, effective descriptions are a must. If you know your product, understand your demographic, use appropriate language and use effective call-to-actions, you can write descriptions that command attention from potential buyers.