Tips For Success With Direct Mail Marketing

Segment your mailing list where it will earn you revenue:

Satisfied, regular customers are the best persons to contact for additional customers. If you presently have a list of all of your clients you are half way there. The people you send mail to is what makes the process so successful. Remember, 60% of the success comes from your contacts, 30% from the benefits offered and 10% depends on the ingenuity of the design.

Keep your list up to date:

Statistics show that one of every five Americans move to another area every year. If you have a list consisting of only 40 of the original 100 people you conducted business with, then it is quite obvious you won’t get the sales you expected. For a small fee you can request your post office to make address corrections for at least one mailing per year.

Make your headline design a priority:

You headline must be strong enough to give you instant results. It must capture – and hold – the attention of prospective clients deeply enough for them to pursue what they have read and be excited enough to make a purchase. If your headline lacks then, eventually, so will your income.

Push benefits, not features:

The sales pitch here is to show readers why they need your product and also why it’s best to purchase from you. Being realistic, anyone can offer the same product you do, the benefits come in when you make your clients an offer they can’t refuse.

Compel clients to act:

If you advertise to the hilt, then leave your customers hanging without the ‘call now’ punch line all your efforts will filter right out of the window. Impel them to contact you; tell them to telephone or visit your website.