The Ultimate Cheat Sheet to Online Marketing
If your business has an online presence, and it should, there are ten simple tips you need to follow to make the most out of your online marketing tactics. Let’s dive right in and take a quick look at them.
Tip #1: Go social
If you don’t have a social media profile, you need to create one. More importantly, you need to post often. Keep in mind that the more social media profiles you have, the better. The most well-known platforms include Google+, Facebook, Twitter and LinkedIn.
Tip #2: Distribute press releases
Press releases aren’t limited to print publication only. In fact, you can distribute them via social media profiles, your company website and emails.
Tip #3: Write an eBook
An online eBook can help you to appear as a leader in the industry your business is operating in, and once you achieve leadership status, you’ll notice your profit levels soar beyond anything you ever thought imaginable.
Tip #4: Stay engaged
You have to show your customers that you care, and the best way to do this is by staying engaged with them via online platforms.
Tip #5: Outsource content creation
If you’re not a good writer, you’ll definitely want to outsource your content creation. You can even outsource ideas, allowing you to come up with today’s most trending topics in relation to creating content that is relevant to the consumers in your target audience.
Tip #6: Create how-to videos
The best way to sell your products and/or services is to show customers how they can benefit from them. To do this, you need to create how-to videos and distribute them via online sites.
Tip #7: Create and maintain a blog
You need to blog, even if you pay someone else to do it for you. Statistics show that “61 percent of US consumers have made a purchase based on a blog post.”
Tip #8: Provide incentives
One of the best ways to attract consumers to buy your products and services is by providing them incentives. For example, for every $25 that they spend, you could offer them a $5 gift card for a future purchase.
Tip #9: Keep track of your online reputation
Your online reputation will go a long way in making sure that you make a profit. To keep track of your online reputation, you may want to consider employing a reputation manager.
Tip #10: Be personable
Your customers don’t want you to act as if you are above their level. You need to be personable in all content that you display. And most importantly, always remember to provide contact info. Otherwise, your online efforts will prove to be useless.
