The Importance of Multi-Channel Marketing in 2016
If there is one thing customer’s love, it’s the ability to choose. Multi-channel marketing provides customers with choices and, in turn, provides your company with increased profits. It’s 2016, and yet still some businesses aren’t taking advantage of all of the benefits that multi-channel marketing has to offer. In fact, some don’t even know what it is. If you need clarification on what multi-channel marketing is and how it can benefit your business, keep reading.
Multi-Channel Marketing: What Is It?
Multi-marketing strategies provide customers with choices, but how? This is done by using various platforms to allow customers to purchase your product or service while maintaining communication with them.
- Communication Channels: Communication is maintained through email, catalogs, stores, or mail.
- Action Response: Consumers can purchase products after initial communication is made in one of the above channels.
Why You Need It
In short, single-channel marketing customers don’t spend as much as multi-channel marketing customers do. Multi-channel marketing allows you to be where the customer is at all times, constantly putting your product or ideas into their hands or mind. By maintaining contact and allowing customers to choose how they purchase a product, your revenue increases along with customer satisfaction. With the average multi-channel customer spending three times more than the single-channel customer, the numbers speak for themselves. Forgoing multi-channel marketing is, essentially, forgoing profit opportunity.
What You Need
Coming up with a multi-channel marketing campaign is crucial. You need to be able to adequately combine a choreographed campaign, marketing response attribution, and a clear message to your customer.
In this day and age, customers are gaining more and more control and options over how they spend. Multi-channel marketing strategies play into this ability and keep customers happy by giving them the option to choose how they spend their money.
