Proven and effective brochure designs for automotive campaigns

Proven and effective brochure designs for automotive campaigns _ PEL HUGHES print marketing new orleans

Need to run an automotive campaign?

 

For more than 60 years, we’ve provided seamless, results-oriented marketing solutions – from commercial printing and direct mail to brand management for clients across multiple industries throughout the United States. We will provide you with enhanced automotive campaigns and design concepts to increase tracking, lead generation, and marketing analytics.

 

Check out two of our proven and effective designs…

 

BUY BACK CAMPAIGN:

 

Campaign Goal: Close deals by offering recipients attractive Buy Backs on their existing vehicles

 

Audience: targeted acquisition list in dealer’s market

 

Known information about recipients:

  • VIN#
  • Make/Model (UVCode)
  • Black book Value

 

Creative VDP:

  • Jumbo Postcard (recommended)
  • Full color personalized message to each recipient
  • Variable images of the year make/model of their existing car
    • Option: variable maps, image personalization, etc.

 

Call to Action: Attractive offer to purchase recipients’ current vehicle based on Black Book and demand. Appointment scheduling via PURL and/or Phone

 

Response tracking: PURL and/or phone tracking with trigger emails and dealer dashboard for leads

 

Campaign Value: Targeted and relevant offers leveraging existing data that results in high conversion rates.

 

PRE-APPROVED OFFER CAMPAIGN:

 

Campaign Goal: Offer guaranteed loans to target audience with very attractive, personalized offer to each recipient

 

Audience: targeted acquisition list in dealer’s market

 

Known information about recipients:

  • Soft credit pulls (typically a credit score of 650+)
  • Accurate current financing information on each recipient’s vehicle
    • More targeted list options:
      • Cross reference VIN# Vehicle Make/model

 

Creative VDP:

  • Jumbo Postcard (recommended)
  • Full color personalized message to each recipient
  • Variable images of the year make/model of their existing car
  • Relevant offers based on current financing situation
    • Option: variable maps, image personalization, etc

 

Call to Action: Attractive offer to save customer money based on their current payments and credit worthiness. Appointment scheduling via PURL and/or Phone

 

Response tracking: PURL and/or phone tracking with trigger emails and dealer dashboard for leads

 

Campaign Value: Our list source guarantees all loans offered to each recipient if campaign parameters are met (direct mail campaign has to be mailed within 30 days of the list pull).

 

We’ve shown only two examples in our ever-growing arsenal of campaigns to target potential buyers. In addition to the different campaigns, we have tools that will help you lead the dealership in the right direction. From our catalog of designs to our tracking dashboard, we’ve got you covered.