Personalized Video from Pel Hughes
Personalization in marketing isn’t going anywhere. In fact, this approach to reaching customers is likely here to stay because it is engaging and effective. Pel Hughes now offers personalized video, which is an easy and cost-effective way to build relationships with consumers.
On average, households in the United States watch nearly 44 hours of video on devices each week. Video is a wonderful format for reaching new customers as consumers are very attuned to watching videos in general. Taking video marketing a step further with personalization can make your efforts much more powerful.
What is personalized video content in marketing?
In marketing, personalized video content is typically between 30 seconds to 2 minutes long. These videos can feature products and services along with personalized elements that address a consumer by name. Consumers can be routed to personalized videos by links sent to their mobile phone or e-mail. They can also scan QR codes on direct mail that will route them to video content. With Pel Hughes, your videos can include variable text, video footage, and images incorporated into video content showcasing products, services, and information about your business or organization.
Which industries can benefit from video personalization?
A variety of industries and organizations can benefit from personalized content—especially video. Below are a just few examples:
Dealerships: From automotive to RV and marine, dealerships can benefit from video personalization. These videos can focus on reminders for appointments and servicing, announcements of new vehicles, personalized video tours of automobiles, boats, jet skis, and RVs.
Real Estate Brokers and Agents: The real estate industry can enjoy many advantages in marketing with video personalization. These types of videos are perfect for introducing buyers and sellers to real estate agents and for giving personalized digital tours of new listings.
Human Resources and Training Videos: Video personalization works well within organizations during the onboarding process with new employees or training new hires and recently promoted professionals.
Non-Profit Organizations and Higher Education Institutions: Non-profits can use video to announce fundraising events and campaigns or to thank loyal donors while higher education institutions can deploy personalized videos to welcome prospective students or fundraise with alumni.
Sales: Video marketing can translate well into a variety of sales scenarios. From medical devices and emerging software to B2B sales, videos with variable personal elements can make sales content more engaging for consumers.
Improve Your Brand’s Personalized Marketing with Pel Hughes
Pel Hughes offers an array of cross media marketing services including campaign automation, efficient online ordering, direct mail retargeting, and personalized video. Give our team a call at (504) 486-8646 or visit our blog to learn more.
