Personalized URLs: When and How to Use Them
Personalized URLs are excellent marketing tools that drive consumer engagement, produce a more individualized customer experience, and help businesses develop messaging that grabs a customer’s attention. Using personalized URLs make for a robust cross media marketing strategy that gives brands and organizations a competitive edge in today’s tough business climate.
What are Personalized URLs?
Personalized URLS—or “PURLs”—are unique websites tailored to an individual recipient. They can be used to send out surveys, solicit donations for non-profits, provide special offers with discount codes and coupons, or give customers an individualized shopping experience with curated goods and services.
The possibilities with PURLs are endless, which gives businesses and organizations a variety of ways to develop relevant messaging to their audience that feels thoughtful and appreciative.
When and How to Use Personalized URLs
There is no shortage of ways to use personalized URLs. PURLs perfectly compliment e-mail and text-based messaging. They’re also great for adding to direct mail to incentivize digital connections after receiving printed materials. Following are some common scenarios where PURLs make good sense:
- Welcome new clients, customers, and even employees with a PURL.
- Celebrate customer milestones or repeated purchases with special offers in a PURL.
- Provide curated shopping carts specific to individual tastes and purchase history.
- Highlight new services or products.
- Produce easy-to-complete surveys or digital sign-up forms.
- Produce PURLs for new students at colleges and universities.
- Use PURLs to direct customers or employees to personalized video content.
Advantages to Marketing with Personalized Links
PURLs offer a number of advantages to marketers for brands, organizations, and educational institutions. A PURL makes it possible to personalize messaging. In a time where people long for real connections, personalized marketing adds a thoughtful touch to communication where consumers feel seen and valued.
Adding a PURL to direct mail increases engagement and drives customers to your digital channels. When PURLs are printed on mail, they make it possible to track valuable metrics when these recipients use their links. Essentially, a PURL is one of the best ways to integrate digital and print messaging for cross media marketing. These metrics can also be used to measure which types of messaging resonate with certain age groups, income levels, and other demographic data.
Personalized URLs help make audience segmentation a breeze. PURLs can be generated to tailor content to the specific needs and interests of a recipient. For example, a PURL can highlight goods or services based on past purchase history. PURLs can also be used to recommend products most likely to be purchased by certain demographics.
How Pel Hughes Can Help
Our team provides an array of services to enhance your cross media marketing including direct mail, campaign automation, database services, and graphic design. We serve businesses, educational institutions, and non-profit organizations throughout the United States. Call (504) 486-8646 or request a quote by clicking here.
