Myths About Direct Mail

A variety of myths are associated with marketing strategies, including the use of direct mail in your marketing. The problem with myths is that they tend to grow over time and it can be hard to separate the truth from the myths. By understanding some of the myths associated with direct mail, it is easier to create a realistic marketing strategy.

Copying Others Will Work

It is a myth that using the same strategies, color combinations and marketing solutions as a successful business with provide the same reasons. Your company is unique, and that means you must focus on a marketing strategy that is created for your business.

Do not copy the strategies of another company. Use that as an example, but change it up and focus on your goals as a company.

Focusing on Results Will Improve Sales

Although you do want to mention the product or service that you are trying to sell, do not focus solely on the details. For example, if you are selling a hammer, then don’t go into detail about how the hammer works. Instead, give a picture of the hammer and a few words. It is a myth that several details will make it easier to sell your products or services. It can actually cause more problems if the target audience is not an enthusiast for the products you sell.

Direct Mail Cannot be Recycled

It is a myth that brochures, flyers or other forms of direct mail cannot be recycled. Most of the materials used in direct mail are recyclable.

The myths associated with direct mail can focus on sales, the results or even the materials that are used. In most cases, the myths associated with sales or the growth of the company are misunderstandings or assumptions, but they can cause confusion when you are trying to create a realistic marketing strategy.