Most Important Pages On Your Website

In today’s modern climate, it’s difficult to do business without some type of web presence. Having a website is hugely important, as it allows readers and potential clients to find out more information about the product or service that you’re offering even if someone isn’t physically in your business to greet a walk-in customer or answer the phone for a sales call. Understanding the most important pages on your website, however, will go a long way towards helping you improve your design and get the types of responses that you were expecting all along.

Home Pages

These are some of the most important pages on your website because they are often the first thing that potential customers and clients see when they attempt to make contact. There’s an old saying that goes “you can only make one first impression, so make it a good one.” This is especially true in the world of business-related websites.

Your home page should always include information about the product or service that you’re offering, as well as about your objective. It should be clear and concise and should have an introductory paragraph that allows the reader to first experience what you have to offer in a way that is pleasing to them.

Landing Pages

Landing pages are the parts of your website that you use to convert leads into sales. A lead is someone who arrived at your site from an external destination. While they’re there, you want them to buy whatever product or service that you’re offering. That’s where a landing page comes in.

A landing page should always have a clear call to action and should include some type of offer. A successful landing page will be solely focused on that one thing above all else: the offer in question. It should include headlines, plenty of white space and a large number of action words to entice the reader to make the sale in question.