Measuring Your Print Campaigns

Despite all the new technology found on the internet, the old fashion methods of reaching new customers are still powerful and effective. Companies literally spend billions of dollars each year on print marketing ads and campaigns.

Managing a successful print campaign is possible when business owners can answer two of the most important questions in marketing. What is your company’s goal, and what are you hoping to accomplish?

Perhaps a new product has great potential and the market is ready for something new and exciting. What better way to introduce the newest product to potential customers, than print ad marketing and campaigning. Completing an analysis of the marketing demand can increase brand awareness, and increase sales and profits.

To measure a successful and profitable print ad campaign, just follow these simple rules:

Have a system for locating and tracking the success of a print ad campaign. Make sure the trail leads back to the company’s marketing department.

• Perform self initiated analysis and assumption, and plan accordingly. Know how many ads to print, where to distribute them, and which audiences are targeted.

• How many responses are expected, how much does the project cause and what profit is the business expecting in ROI.

• Custom print materials can track sales and customers. Using codes and coupon with special numbers imprinted, can track sales and responses.

• Train personnel and customer service representatives to ask the important questions. “How did you find us?” “What products or services are you interested in?” and “How can I make you happy today?”

Print marketing is concrete. Potential customers see an item that want, that pass the print along to the people in their circle. This form of networking, gets the print moving in new directions, and can actually increase sales in unexpected geographic locations.