Maximize Your Company’s LinkedIn Profile To Create A Stronger Business Presence
LinkedIn can be a gateway for a company to brand their products and services, connect with like-minded professionals, and share information to reach new clients. By maximizing your company’s LinkedIn profile, you will be on the right step to increasing your company’s exposure.
Complete Your Profile
An incomplete profile with missing sections decreases the chances of people finding you in targeted search results. Try to fill out every section that you can with relevant and enticing information about your company while avoiding the fluff that doesn’t add value to your brand, according to Kansas City Business Journal. Beef up your strong points and expand on your About Section by making the words address business professionals. Don’t just copy and paste the information from your website.
Update Your Cover Image
Cover images allow people to place a face with the company they want to know better. Make the photo visually engaging whether it is a headshot or a logo of your company. It should look completely professional.
Increase Accessibility
LinkedIn has provided the tools for you to make it easier for business professionals to follow your brand, receive company updates, and share links of your profile page. Provide these buttons and tools on your blog, main website and microsites to increase your brand exposure. You can also place menu features on your LinkedIn page to make it easier for visitors to go to your website and product pages.
Obtain Recommendations
Recommendations from reputable business professionals can have an impact on the popularity of your LinkedIn page. Get solid recommendations from professionals and clients that have actually interacted with your company. Ask them to leave comments that further enhances your brand.
Post Relevant Content
LinkedIn allows you to post short comments, URLs and other relevant information to people who are in your network. Make your posts compelling and relevant to encourage click-throughs. Also, post periodically without spamming your feed with too much information. Spamming tactics will only discourage people from reading your updates.
