Small Business Marketing with Promotional Products
Catching a customer or client’s eye is challenging in today’s competitive business market. Small businesses often operate with small margins and face steep competition for market share. One way to capture the attention of consumers is develop a robust customer outreach strategy that includes marketing with promotional products.
Marketing with promotional products has a profound psychological effect on consumers that drives brand recognition and consumer loyalty. Following are some interesting psychological effects of marketing with promotional products.
The Effects of Promotional Products on Consumers
#1 Increase Reciprocity
Marketing with promotional products increases the likelihood that consumers will engage with your brand or your business’ services. Promotional products evoke an urge for consumers to reciprocate with a purchase. This is because small gifts and acts of generosity spurn reciprocal behavior among people.
#2 Boost Brand Recognition
According to the Advertising Specialty Institute, 85% of consumers will remember the business that provided them with a promotional product. Nearly 60% of consumers will keep these products for more than a year, too.
#3 Establish an Emotional Connection
Developing consumer trust and loyalty hinges on establishing an emotional connection with your brand. Marketing with promotional products is a great way to develop a bond between customers and your products or services. Consumers view promotional products as thoughtful and positive. In fact, almost 80% of recipients experience feelings of appreciation after being given a promotional item.
Best Promotional Items for Small Businesses
The world of promotional products is vast and can fit any small business owner’s budget. Pel Hughes offers thousands of high-quality promotional items at affordable prices. Following are some of our favorite products for small businesses.
Reusable Grocery Bags & Totes
It almost seems like there’s no such thing as too many reusable grocery bags or totes—especially for working mothers and busy families. People use reusable grocery bags for more than just trips to the supermarket; they use them to drop of food items to neighbors and friends, pack a picnic for their families, or for excursions to parks, lakes, and beaches. Having custom reusable bags and totes with your logo on them are excellent tools for brand recognition and consumer loyalty.
Below are some links to our favorite reusable bags and totes:
Insulated Large Non-Woven Grocery Tote Bag
Tumblers and Mugs
As more people move away from disposable bottles and sodas, insulated tumblers and travel mugs are increasingly valuable to consumers. Custom tumblers and mugs are a great way to show appreciation for your customers with an item they can enjoy using on a regular basis.
Following are a couple of our picks:
26 oz. Tumbler with Lid and Straw
18 oz Cypress Collection Stainless Steel Tumbler
Pens
Pens are a perfect compact and budget-friendly option for marketing with promotional products.
Here’s a couple of our favorites:
Magnets
Magnetic clips and magnets are another affordable option for fostering brand recognition through promotional products. These items are perfect for office file cabinets as well as refrigerators.
Below are two customizable options:
In addition to a stunning array of promotional products, Pel Hughes offers graphic design, direct mail, database services, campaign automation, and cross media marketing. Call us today at (504) 486-8646 to get started on your next campaign.
