Is Integrated Marketing Appropriate for All Industries?

Business owners want to use a well-coordinated marketing plan using different promotional methods with consistent brand messaging that reaches across non-traditional as well as traditional marketing channels. Print materials and online visuals alike, must have the same recognizable elements of color, visual stimuli, and Brand representation across paid advertising, public relations, social media, owned assets, and promotional items. You want to relate to your prospects and customers in a consistent manner whenever you contact them. High-level marketers will develop your marketing plan and direct your investment toward:

opportunities for added value and bonus
singular/synchronized brand voice and experiences
creative and productive design and cost efficiency
If your company is experiencing limited connectivity – shift your marketing strategy to pervasive connected-ness. Your marketing partnership should provide you with high accountability in market spend, specialized media engagement, and a quick move from traditional marketing systems into interactive digital marketing with integrated campaigns that all incorporate the same launch and end phases. You need to select a few strong e-commerce methods to begin increasing your online presence. Develop your SEO, (search engine optimization), SEM, (search engine marketing), mobile marketing, email campaigns, blogs, articles, and other forms of consistent content marketing, plus regular posts on your chosen channels such as Twitter, LinkedIn, Pinterest, Facebook and Google+.

Integrated Marketing Beyond Print and Internet

Have promotional opportunities like contests, coupon giveaways, freebies, premiums, rebate news releases, and special events. Take part in related trade shows using advertorial company booths, product demonstrations, and glossy handouts at the exit. Become and active participant in your business locality. Join in on volunteering opportunities, with your staff decked out in identifiable T-shirts, water bottles and baseball caps.

Weaving an effective integrated marketing campaign together successfully means you have leveraged every communication channel available to your company to achieve engagement with your target audience having a noteworthy effect. With familiarity, your potential clients will examine communications according to the brands’ perspective, a “one sight, one-sound” approach that directs consumer responses and loyalty.