Integrated Marketing Tips for The New Year

What is integrated marketing? Simply put, integrated marketing is a strategy that displays a consistent brand message across multiple platforms. There are various avenues to market your brand, whether it be the internet, television, radio or print media. In order to reach as many people as possible, many marketings opt to utilize more than one avenue. The point of integrated marketing is that the message consistent about what the brand is. With integrated marketing expected to be one of the bigger trends in 2017, marketers are looking for new tips to employ in the new year. Here are four tips for integrated marketing.

1. Find the Best Platforms to Integrate.

Once you know the target audience, you can figure out which platforms are best to sell on. For instance, if you want to target a younger audience, marketing strategies that involve the internet is the way to go. Meanwhile, an older audience is more likely to use traditional media like television. Do your research and find out what are the most suitable platforms to market your brand on.

2. Use a Marketing Management Platform.

Integrated marketing can become messy. It’s easy to forget one marketing platform when you’re busy cultivating another. That’s why you should use some kind of management software to stay organized. Resource managers are available to simplify the process for you.

3. Come Up with a Brilliant Message.

Because integrated marketing is about consistency, you need to come up with one clear and concise message to spread across all platforms. Not only does it need to represent your brand well, it needs to fit seamlessly with whatever platform it is being marketed in.

4. Look for New Ways to Integrate. 

Change in the marketing world is constant. It is ultimately up to the entrepreneur to stay ahead of the curb. Always be on the lookout for new ways to revise and improve your marketing strategy.