Informed Delivery App and Promotion Helps Marketers 

Informed Delivery (ID) is a powerful tool for marketers, and the USPS just made it that much more helpful by launching a mobile app. The USPS is also running an Informed Delivery promotion to help businesses and organizations save a little money with their direct mail campaigns.  

Why Informed Delivery Matters 

It’s indisputable that ID matters to consumers. Over 77 million people in the United States have enrolled in ID with an almost 95% user satisfaction rate. Moreover, the e-mail click-through rates of ID are exceptional with about 60% open rates.  

Informed Delivery is a wonderful companion to any cross media marketing strategy because it integrates direct mail with digital copies of your content, which provides helpful metrics and an easy user experience for online shopping and digital engagement.  

The ID App 

The USPS recently rolled out the Informed Delivery app, which is available on Apple and Google Play. The ID app allows both consumers and marketers accurate and up-to-date package tracking, incoming mail management, and push notification options.  

Other app features include: 

  • Enhanced security features include biometric logins 
  • A user-friendly interface to interact with all incoming mail 
  • Up-to-date package tracking including delivery scans  
  • Ability to authorize deliveries with electronic signatures 

The 2026 USPS Informed Delivery Promotions 

The USPS is offering an ID promotion that can help save marketers money on postage. Marketers who use interactive ID for first-class or marketing mail enjoy a 1% discount on postage for 2025 and beyond. There’s also an additional .05% discount for campaigns sent to the USPS electronically. 

Below are key details about the ID promotion: 

  • The 2026 ID promotion is available from January 1st to December 31st of 2026.  
  • Eligible mail includes first-class flats, letters, and postcards along with marketing/nonprofit mail letters and flats  
  • Registration for this program is open throughout the year 

To register for this promotion, visit the USPS PostalPro website by clicking here. 

 

Pel Hughes helps businesses, higher education, and non-profit organizations develop direct mail and robust cross media marketing strategies. We provide an array of services including direct mail retargeting, database management, graphic design, and campaign automation. Call us at (504) 486-8646 to launch your next campaign.