How to Maximize Your Direct Mail Campaign’s Response Rates

Make your marketing campaign unique

If you use the same old worn out campaign along with the same ideas, designs and psychological ‘appeal’ as everyone else, then your scheme will lack and be treated just like everyone else’s work in that mode – thrown in the trash.

Make your purpose concise

Don’t veer off the subject of what your product does or what you are trying to sell. People have short attention spans and won’t pay any more attention than they have to. Be sure everything you want them to do (and see), your product details, what the product can do for them, contact information, and etc. is all on one page. Sending them on a horse chase will keep them from the original plan – purchasing your product.

Make responding easy

Provide a way for clients to reach you. Nothing is more annoying to mature adults who want to buy a product and can’t reach the company because there is no phone contact. The same goes for the upbeat, young moderns who wants to purchase online but can’t because there is not e-commerce available. Provide your mailing address, web address, telephone contact and email in the mail and there is no excuse for them not to reach you.

Test your marketing plan

The look of your design, its color, the people in it, the type of logo; all these components have an impact on prospective buyers. Showing people what they need to see to influence sales depends on the effectiveness of your campaign. Make certain what you put out there works.

Include a call to action

Information alone never induces people to act. Telling people to call reminds them of the need to purchase your product right away. Persuade them to act.