How Print Marketing Has Changed

Marketing is the lifeblood of any successful company. However, the digital revolution has forever changed the way this is done. Print marketing is one area highly affected by the changes brought forward by the digital revolution. Fortunately, a wise marketer can use these changes to his or her advantage.

But in today’s modern marketing era, a change has come.

In the past, print marketing involved leasing space in newspapers or magazines. These advertisement were effective because so many people read the publications. Today’s e-readers and tablets have all but replaced the newspaper for younger readers, though older citizens still prefer the traditional method. Fortunately, print marketers can contact online publications and advertise there. E-magazines typically target a specific demographic just like traditional publications. However, e-magazine subscriptions are on the rise while traditional publications are struggling to keep an audience. One reason for the decline of traditional publications is their cover price. Since the e-magazine is sent electronically, expenses such as paper and ink don’t affect the price.

Fortunately, most e-mags have reasonable advertising rates and they’re more directly advertised to the target demographic. If a company advertises in LIFE magazine, there’s no telling who’ll see the ad. if the same marketer advertises in Under the Juniper Tree, he or she is far more likely to reach a young adult audience. Someone wanting to reach an older audience should stick to traditional publications as many elderly people prefer the newspaper over the Internet. The people being targeted by the advertising campaign really determine where the ad should be placed. This has always been the case for print marketers, and the digital revolution has provided another avenue to reach new costumers.