Home Improvement Businesses Benefit from Direct Mail
Did you know that home improvement businesses benefit from using direct mail as part of their marketing strategy? Whether your business provides professional contracting for roofing, remodeling, flooring, carpentry, or painting, direct mail could help you reach more customers in your area.
Economists are forecasting that home improvement businesses will continue to expand in the coming year. Estimates indicate about a 3.5% increase in growth across the United States—which amounts to about $600 billion. This growth is generated by a few factors including aging homes, those adopting a multigenerational set-up to accommodate adult children or aging parents and grandparents, and rising home equity.
Why should home improvement businesses market with direct mail?
Home improvement businesses looking to capitalize on growth should develop a robust marketing strategy that includes direct mail. While digital marketing and advertising are useful for building a brand, overlooking direct mail is unwise, particularly for home improvement businesses. Since home improvement companies and professional contractors operate on a hyper local level and within the confines of people’s homes, it is important to utilize the most trustworthy form of marketing: direct mail.
Direct mail is appealing to all generations and demographics. According to a USPS study, direct mail offers the highest engagement rates across demographic groups while helping businesses establish relationships with consumers built on trust and legitimacy.
What sets direct mail apart from other forms of marketing?
One of the most noteworthy features of direct mail is that it is real and tangible. Unlike e-mail promotions and social media posts, direct mail involves a physical and tactile interaction for the consumer.
Another wonderful benefit to sending direct mail campaigns is that there is no spam filter for a physical mailbox. Your business could send tens of thousands of emails that will be promptly moved to spam folders without the recipient ever seeing them. Direct mail, on the other hand, will reach your recipient right at home.
Is direct mail expensive for business owners?
When you consider the engagement rate and ROI associated with direct mail, this form of marketing is a surprisingly affordable option. Moreover, your direct mail campaigns can be scaled to meet your budget.
There are ways to save money with your direct mail campaigns by sending mail pieces to neighborhoods rather than entire towns or counties. There are also USPS promotions that offer postage discounts. Currently, the USPS is running a promotion for direct mail campaigns that integrate tactile and sensory elements such as textured and scented mail pieces. There is also the Integrated Technology promotion, which offers 3-5% postage discounts for campaigns that use generative AI, video-in-print, or augmented reality.
If you operate a home improvement business, contact Pel Hughes at (504) 486-8646 to learn more about your direct mail options. We serve small businesses throughout the United States.
