Generative AI & Direct Mail
Generative AI is transforming the way brands communicate with their audiences in digital and print formats. This useful technology can reduce labor costs, increase the ROI on marketing campaigns, and improve customer experience.
What is generative AI in marketing?
Generative AI involves the creation of original content such as music, images, computer code, and marketing copy. Content generated by AI has applications in both digital and print channels. Direct mail can utilize advertising/marketing copy as well as images generated by AI.
This type of AI works by using LLMs (large language models), machine learning, and even adversarial networks that rely on two competing networks to generate copy, music, and images that mimic human creativity quite well.
Consumers are exposed to AI more than one might think. From customer service chatbots to brand messaging on social media, generative AI has become a staple in most people’s everyday lives.
How can generative AI be used with direct mail campaigns?
In simple applications, AI can assist with creating mail copy and graphics or images on direct mail. In more advanced situations, AI is used to analyze data from previous campaigns and digital channels along with consumer information to develop highly personalized marketing campaigns with segmented audiences.
In a nutshell, generative AI presents a lot of marketing possibilities for diverse enterprises. It can streamline the entire process of content creation while improving engagement with consumers.
AI Discounts with the USPS
Did you know that utilizing generative AI on your direct mail campaigns could yield significant savings on postage? The USPS is running a promotion where eligible direct mail is discounted up to 5%. The Integrated Technology Promotion is a great opportunity to embrace the latest technology with direct mail while protecting your bottom line.
How does the Integrated Technology Promotion work?
Generative AI falls under the Integrated Technology Promotion that incentivizes marketers who use QR codes, PURL, AI-generated content, and sensory stimuli in direct mail campaigns. Approved campaigns can earn up to a 5% postage discount for six consecutive months. You can learn more about this promotion and enroll by clicking here.
Pel Hughes works with brands and organizations in diverse industries throughout the United States. We pair client-focused service with advanced technology. In addition to direct mail, we offer database management, campaign automation, graphic design, and cross media marketing. Call us at (504) 486-8646 to request a quote.
