Generating Sales Leads With Direct Mail Marketing

With all the hoopla surrounding online advertising, many businesses abandon other forms of marketing and pump all of their resources into Internet platforms. This is a big mistake. Despite what those online “gurus” say, print marketing isn’t down for the count. A meticulously planned direct mail campaign can generate leads and have new customers kicking down your door.

Direct mail marketing is so effective because businesses can:

• target their demographic
• customize adverts to fit their needs
• integrate it with other forms of advertising
• measure results
• reach people who don’t use the Internet

Marketing campaigns have a better chance of generating leads when they are targeted towards your ideal demographic. Direct mail allows you to zone in on your target market so you can choose where your mailers end up.

Direct mail is versatile in that it can take the form of letters, post cards, coupons, catalogs or brochures. You can customize the color, size and style of the mailers to reflect the message you’re trying to convey to customers. You can even address potential customers by name as a way to capture their attention faster. The best thing about direct mail is that you can reach the 20 percent of the population who don’t have Internet access.

Direct mail is easy to integrate with radio, billboard, television, online and other types of media and print advertising. This helps to boost your lead-generating prowess so you can reach larger audiences. And with direct mail, you can measure your results by tracking how many mailers you send out and how many people respond to your advertisements.

Before you think about scratching direct mail off your list, remember that no matter what’s going on in the virtual world, people still check and sort mail in the real world. This means your direct marketing mailers have a good chance of landing in the hands of people who will purchase your products.