Do You Need UV Coating on Direct Mail?
Our team at Pel Hughes utilizes a variety of advanced equipment that can enhance your direct mail campaigns with finishing touches like UV coating, foils, and raised varnishes. Ultraviolet coating is popular option to improve the appearance and durability of your mailers. This coating is also great for business cards. Read on to learn more about UV coating and whether it’s right for your next campaign.
What is UV Coating?
Chances are, you have received a piece of direct mail that is UV coated. Ultraviolet coating is a finishing service on direct mail that adds a high gloss sheen to mailers. This add-on makes mailers stand out from others, intensifies colors, and enhances existing graphics. UV coating is achieved by applying a varnish to printed pieces and curing them with an ultraviolet light.
Three Reasons to Choose Ultraviolet Coating
#1 Postal Discount Eligibility for Tactile Mailers
In an effort to promote direct mail that provides a sensory experience, the USPS runs promotional discounts on mailers that stimulate the senses including touch. UV coating can qualify mailers for tactile discounts if submitted before deadlines. You can learn more about these USPS discounts by clicking here.
#2 Additional Protection for Mailers
Your direct mail campaigns will ultimately go through industrial sorting equipment at the USPS. This can lead to bends and tears on your pieces. Ultraviolet coating, fortunately, offers a layer of protection for your mailers to ensure that they arrive to your recipients in pristine condition. Furthermore, UV coating is scratch and smudge resistant, too.
#3 Produces a More Memorable Experience for Recipients
The high sheen associated with UV coating provides a memorable and elegant tactile experience for your customers. By tapping into the sense of touch, your mailers can activate more brain activity among consumers, which can lead to developing positive associations with your brand, increased brand recognition, and a sense of trust with your product or services.
Pel Hughes is proud to offer the latest printing technology to businesses, organizations, and educational institutions throughout New Orleans and beyond. You can learn more about our services by checking out our blog or by calling our team (504) 486-8646 to discuss your next project.
