Direct Mail: Will Labor Shortages and Supply Chain Issues Affect My Campaign?
Labor shortages and supply chain issues have done a number on businesses in nearly every industry over the last year. Everyone from consumers to titans of industry is feeling the crunch. If you’re worried about the future of your direct mail campaigns and whether labor market upheaval and supply chain hiccups will affect your marketing efforts, rest assured that our team at Pel Hughes is working tirelessly to deliver the impeccable service to which our clients are accustomed.
Mitigating the Effects of Labor Shortages
Our family-owned and operated company provides a dynamic work environment that rewards hard work and helps strike a healthy work-life balance. We treat our staff with the utmost respect and care so that they can focus on what matters: quality work. Beyond our efforts to provide an optimal work environment, our company invests in automation whenever possible. A large part of our success can be attributed to the fact that we embrace technology. Technology such as state-of-the-art software and advanced equipment helps our team perform efficiently without sacrificing quality. If you’re currently working with another printing company and are concerned about labor shortages affecting your marketing campaigns, we recommend inquiring about whether the company you work with implements automation to reduce hiccups in production. If the past couple of years have taught us anything, it’s that automation is the key to continued success.
Responding to Supply Chain Issues and Material Shortages
From labor shortages affecting truckers to supply chain issues affecting paper mills and manufacturers for glues and adhesives, the paper industry has taken a hit. Before COVID-19 and its subsequent global supply chain problems, paper products could be delivered on-demand and received in a few weeks. Now, that turnaround could take a couple months or longer. The best way to respond to these issues with supply is to plan your campaigns in advance. Our direct marketing experts at Pel Hughes can help you develop a strategy to order your materials ahead of time so that your business can operate as normally as possible. Developing a relationship with your printing provider makes it easier to respond to issues with supply. Our team welcomes open communication with our clients and we embrace creative strategies to ensure that your campaigns continue to produce a healthy ROI. Our mission is to help your enterprise thrive in spite of challenges.
How Pel Hughes Can Help
Our team offers a number of tools to help our clients manage their print and digital marketing efforts with ease—even when facing challenges like supply chain inconsistencies and labor shortages.
Storefront
One program we offer, Storefront, makes ordering print materials a breeze. Storefront is a digital interface where our clients can store a library of graphics, business cards, logos, direct mail pieces, and more. From this interface, our clients can order their supplies with a few mouse clicks. Storefront makes ordering in advance incredibly accessible to our clients and helps reduce costs through automation.
Cross Media Marketing
Merging digital marketing with conventional advertising gives our clients the best of both worlds. Implementing e-mail newsletters and other digital marketing efforts can help reduce costs, nurture relationships with your consumers, and adjust to hiccups associated with supply chain issues and staffing shortages. For example, quite a lot of digital marketing is automated, which can help businesses navigate through challenges with limited effort.
Database Services
We offer a host of database services to help manage your mailing lists. Utilizing sophisticated software makes it possible to maintain the quality of your data so that your direct mail campaigns have an effective impact on your customers. Data is king when it comes to the quality of your direct marketing initiatives. This software can reduce labor costs on your end while ensuring that your marketing efforts reach the right consumers.
Pel Hughes serves businesses and non-profit organizations in a number of industries throughout Louisiana and beyond. Give our friendly team a call at (504) 486-8646 or request a quote online.
