Digital Flipbooks Enhance Cross Media Marketing
Digital flipbooks are wonderful additions to any cross media marketing strategy. They’re interactive, cost-effective, and drive engagement with consumers. Online flipbooks can be used by businesses in a number of industries as well as with non-profit organizations and educational institutions.
What are digital flipbooks?
A digital flipbook can be used to replicate printed materials like brochures, magazines, and catalogs online. A flipbook can be used to create the following:
- Educational materials
- Travel and Product/Service Brochures
- Documents for large purchases and legal transactions
- Flyers
- Product catalogues
- Course catalogues
- Training materials
- Sales presentations
- Customer testimonials
- Patient Testimonials and service descriptions for elective dental and medical treatments
Flipbooks have unique features that make them especially engaging with readers. Popular flipbook features include:
- Embedded audio, video, and hyperlinks
- Viewable across tablets, PCs, and mobile phones
- Animations including page flipping
- Interactive forms
- Easy-to-navigate table of contents
- Tracking and analytics for reliable data
Who should use online flipbooks?
A digital flipbook is a versatile tool for a variety of organizations. It’s great for small, niche, or independent publications like trade magazines or independent news agencies. Brands with a loyal online following can use flipbooks to announce new products, produce curated catalogues for a segmented audience, and so much more. Beyond business, flipbooks are especially beneficial to non-profit organizations and educational institutions.
Professionals also benefit from utilizing flipbooks. For example, a flipbook is a wonderful tool for showcasing your portfolio—especially if you’re an interior designer, real estate agent, graphic designer, architect, artist, or home builder.
Online Flipbooks Offer Key Data Insights for Marketing Professionals
Adding a flipbook to your marketing arsenal can be a cost-effective and environmentally friendly method of engaging in thoughtful communication with your customers, clients, students, or donors. The analytical and tracking capabilities associated with flipbooks can provide useful data for your organization. These valuable metrics provide insight on what types of content your readers appreciate and the sources (i.e. social media, e-mail, websites, and direct mail) driving readers to your digital flipbook.
An online flipbook is just one of many cross media marketing services that Pel Hughes offers. We provide graphic design, campaign automation, direct mail retargeting, database services, and so much more to businesses and organizations throughout the United States. Give us a call at (504) 486-8646 to learn more or request a quote online by clicking here.
