Design: Dos and Dont’s

When it comes to designing anything that is going to be used for marketing, be it a logo, business cards or flyers, there are some things that you don’t want to do. Marketing dollars need to be stretched and used effectively. If you make some basic design mistakes, you could be doing more harm than good for advertising your brand.

Choose the Right Logo

You don’t want to choose a logo that is so intricate that it is hard to read or duplicate. There have been countless businesses that have created a logo that looks great when it’s blown up on a banner. However, as soon as they try to print it on a business card or a T-shirt, it looks too blurry and is impossible to read.

A logo should be clear and crisp. Don’t overcomplicate it because it is the logo that will be used on everything pertaining to your business. It should be easy to read and only contain a few colors so that it can be produced easily.

Brand Yourself

Branding needs to occur with your designs, which means they should look similar. Whether you are printing banners, posters, flyers, business cards, company t-shirts, or anything else for the purpose of marketing, you need to have a similar look. This means using the same logo, colors, and font so that people recognize you.

Don’t Confuse

You cannot afford to confuse your consumers. If you continuously re-design your logo or change the feel of your marketing materials, you are going to have brand confusion. People won’t know who you are and what you stand for.

All marketing materials have to be clean, crisp, and well branded in order to effectively penetrate the market and ensure that your marketing dollars are stretched properly.