Can an online marketing portal help you?
In today’s ever-changing digital marketing world, marketing pros are in constant need of the most up-to-date data sheets, brochures, logos, videos, photos, and a wide array of other digital products — in one easy-to-access and user-friendly place.
Does such a thing exist? Yes, yes it does.
It’s called an online marketing portal, and it automates all of your marketing collateral and gives it a reliable home. This is becoming increasingly more important as more and more employees turn to remote work.
What are some of the things that can be kept in an online marketing portal?
Here are just some of the resources that can be stored in an online marketing portal:
- Sell sheets – complete with up-to-date pricing and features and services offered by your company
- Copyright information – All the legal terms and jargon that need to be included in marketing documents if you’re in certain industries can be stored here.
- Graphics – Logos, stock photos, videos, taglines — all of these can live on your portal.
- Brochures, promotional items, company branded materials, and much, much more
What are some of the benefits of an online marketing portal?
Here are just a few benefits of having a centralized portal:
- Offers customized materials on demand: Online marketing portals let users log in from anywhere, easily adapt the materials to their local needs, and they can get access to those materials very quickly.
- Saves a lot of time: With a portal, you don’t have to spend your days customizing the marketing materials for sales reps and other members of the marketing team. That frees up your time to do other big picture things. An online portal is also available anytime, day or night.
- Helps your brands remain consistent and in compliance with legal: The pre-approved templates that you will find in a portal online keep your brand standards high and consistent, while also keeping in check with legal regulations.
- Manages a lot of different kinds of materials: All of those direct mailers, emails, flyers, catalogs, brochures, web pages and more will be stored in one place.
- It can handle large-scale projects and small teams: It doesn’t matter whether you have 100 marketing pros on your team, or just one. The online marketing portal will still handle everything you need it to with the same speed and quality.
If you are in the marketing business and haven’t studied whether an online marketing portal is a good fit for your business, maybe the time is now to do just that. Happy portal hunting!
Contact Pel Hughes if you have any additional questions.
