Branding Trends to Watch in 2025 and Beyond 

Exciting branding trends are emerging in 2025 that will likely carry over into the upcoming years. Merging AI, nostalgia and respect for unique typography, beautiful color stories, and immersive media, these branding trends could breathe new life into your logos, digital graphics, packaging, and direct mail campaigns.  

Exciting Branding Trends You Need to Know About 

Eco-Friendly Aesthetics and Packaging 

A focus on sustainability in branding materials and packaging will continue for the next several years. An eco-friendly aesthetic involves recycled textures, soft earth tones, and minimalist, clean designs.  

In addition to appealing to consumers, eco-friendly aesthetics and packaging are typically budget-friendly for businesses.  

Pel Hughes offers printing services for packaging including corrugated boxes.  

Multi-Sensory Experiences and Packaging 

Evoking as many of the senses as possible will likely be a mainstay of branding for the next few years. Multi-sensory experiences can involve using unique scents in brick-and-mortar stores, virtual/augmented reality online, and textured packaging.  

Flexible and Dynamic Brand Identities 

For the foreseeable future, brands large and small will focus on flexible brand identities that can translate cohesiveness and recognizability across digital and print mediums.  

Strategic and Eye-Catching Color Placements 

As brands begin to focus on developing sensory experiences for consumers, eye-catching color (particularly in gradient form) will be a focus—especially online.  

An Emphasis on Unique Typography 

Some of the biggest brands of consumer goods are reviving the art of typography one logo at a time. From luxury perfume brands to common household items, investing in unique typography is a way to create a more recognizable aesthetic.  

Incorporating Tactile Experiences on Digital Channels 

While the digital world can’t replicate a tactile experience, graphic designers and developers can use layered graphics and three-dimensional images to produce a more immersive experience on websites, digital shopping platforms, and apps.  

Hand Drawn Elements 

Hand drawn elements like slogans and taglines add a level of craftmanship to digital media that mimics the consumer experience of in-person shopping. Elements that appear hand drawn add whimsy and playfulness that benefits big brands and small business alike with eye-catching, mood-boosting design.  

How Pel Hughes Can Help You Implement New Branding Trends 

Pel Hughes is a full-service printing company that offers a suite of services to help businesses and organizations thrive. We offer direct mail and direct mail retargeting to help merge your digital identity with print messaging. Utilizing state-of-the-art printers, we can incorporate tactile and sensory elements into your campaigns with embellishments like raised varnishes and spot UV. Direct mail retargeting is a great way to engage with thoughtful interactions with consumers who have expressed interest in your brand online.  

In addition to print, we offer cross media marketing and graphic design. Our team can help you develop a recognizable brand that resonates with consumers in both print and digital messaging.  

Check out our blog to learn more about our services or click here to request a quote.