Analyzing Your Corporate Social Media Efforts

Analyzing your corporate social media efforts can be a Catch-22. No matter what avenue you use to advance your company’s social presence, quality content is your vehicle. But you cannot design content if you don’t know where your customer is. If you’re posting on Facebook while your customers are on Linked-in, you’re preaching to an empty church. Therefore, the first step in analyzing your corporate social media efforts is knowing your potential customers’ social media haunts.

Where are they? There are several ways to determine if your social messages are taking root. The personal route – make it company policy to ask customers how they learned about you; or the virtual route – use Google Analytics, Clicky, or GoSquared for metrics showing which social media sites are sending the most visitors to your landing pages.

Why are they there? Once you know where your buyers are, you need to know why. Are they seeking information? Entertainment? Do they want to see pictures? Videos? Well then, entertain, inform, snap photos, run video. Grab their attention.

How do you get their attention?. Does your content stand out? After all, no matter how creative or informative your message, no one will get it if it fails to grab their attention. Remember you’re not the only company turning to social media. There’s a lot of competition, and the prize is your customer. Which brings us back to where we started.

Is your content worthy of their attentions? Content is too important to your brand to take a chance on it. Have you assigned the creation of quality content to a competent person or group to take ownership of posting YouTube Videos, Facebook posts, LinkedIn Discussions, Twitter attachments, if not daily, on a defined regular basis?

Remember social media never sleeps. Regular posts attest to the fact that you’re a legitimate company with expertise in your field.