Can YouTube Actually Attract Attention to Your Business?

One of the most important things for any print shop owner to focus on is their marketing strategy.  It’s critical to keep costs low while attracting attention of a variety of people.  For this reason, many small business owners have started posting videos on YouTube.

 

While posting on Your Tube is free, it can be difficult actually getting potential customers to click on a video.  With millions of available videos, it’s important to make your print shop’s video stand out.  Simply posting a thirty second commercial about your services will probably get a few views from loyal customers, but it won’t do much to attract new business.  Fortunately, there are two strategies that are proven methods of attracting a lot of views.

 

Funny and unusual videos are among the most popular things that people look on YouTube for.  Make a person laugh, and they’ll probably share the video with their friends and family.  Since most print shops don’t employ a team of comedy writers, however, a funny, scripted mini-movie is typically out of the question.  Instead, consider posting funny outtakes from the shop, brief jokes, or collections of the funniest customer orders.  Of course, make sure you have those customers’ permission first.

 

A more useful type of video on YouTube is the how-to video.  While these rarely go viral and post large numbers of page views in a short amount of time, the best ones will generate a steady number of views everyday for years.  These videos help potential customers utilize your services.  For example, a video explaining what kind of drawings will look best on a t-shirt will be viewed by people who are working to put together artwork for a print shop.  Odds are, they’ll be looking for advice on which print shop to use, too.