Small Business Marketing: Industries that Benefit from Direct Mail
Small business marketing can be a daunting undertaking but for many industries, combining digital marketing and print advertising is a winning strategy that can increase sales, develop a recognizable brand, and cultivate a loyal base of consumers/clients. Of all your print advertising options, direct mail offers the most bang for your buck—especially if your business operates in the following industries: home services, automotive sales/mechanics, restaurants/catering, and professional services such as law offices and real estate brokerages.
Top Small Business Industries for Direct Mail
The following industries are excellent candidates for adding direct mail to their small business marketing repertoire.
Home Services
Small businesses operating in the home services industry rely on building trust for increased sales and referrals. Direct mail is an effective method of consumer outreach because this mode of communication is viewed as highly trustworthy by consumers across diverse demographics. Professional housecleaners, home remodelers, landscapers, window cleaners, carpet and upholstery cleaners, and flooring companies can enjoy excellent ROI on direct mail campaigns.
Automotive Sales/Mechanics
For most consumers, their vehicles are a lifeline for commuting to work, taking kids to school, and running errands. Like home services, building trust with consumers for auto sales and mechanic services is an essential component of establishing a healthy base of clients. Seasonal direct mail that offers purchasing incentives during the holidays or Tax Season are a great time for consumer outreach.
Restaurants and Catering Businesses
Restaurants, bistros, and cafes along with catering businesses benefit greatly from direct mail. Mail campaigns can offer purchasing incentives with coupons or BOGO offers, welcome new residents to a neighborhood, or announce new menu items. Since the restaurant industry operates in a highly regionalized way, tools from the USPS like Every Door Direct Mail (EDDM) are especially beneficial for small business marketing.
Professional Firms and Services
Consumer outreach to locals is a pivotal lifeline for small businesses like real estate brokerages, law firms, insurance agencies, and accounting services. Direct mail campaigns can help you establish your firm or agency as a trusted local expert while also providing education on your services. Tools like EDDM can assist with targeting specific neighborhoods and communities in your service area.
Pel Hughes offers everything you need to launch an effective small business marketing strategy including direct mail campaigns, database services, in-house fulfillment and graphic design, and cross media marketing. Call us today at (504) 486-8646 to get started.
